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Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane; Carlson, Jamie - In: The journal of brand management : an international journal 21 (2014) 6, pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
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Customer brand co-creation : a conceptual model
France, Cassandra; Merrilees, Bill; Miller, Dale - In: Marketing intelligence & planning 33 (2015) 6, pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
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Examining drivers and outcomes of social media brand engagement
Leckie, Civilai; Dwivedi, Abhishek; Johnson, Lester W. - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
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Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine; Torres, Pedro M.; Augusto, Mário Gomes; … - In: The journal of product & brand management 31 (2022) 2, pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
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The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon - In: Journal of promotion management : innovations in … 28 (2022) 1, pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
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Revisiting the consumer brand engagement concept
Obilo, Obinna O.; Chefor, Ellis; Saleh, Amin - In: Journal of business research : JBR 126 (2021), pp. 634-643
Persistent link: https://www.econbiz.de/10012494330
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Effect of brand communities on consumer engagement and trust : evidence from mobile phone brands' Facebook pages in Burundi
Niyonkomezi, Jeanine; Mokua, Juniter Kwamboka - 2020
Persistent link: https://www.econbiz.de/10012266494
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The effects of brand page characteristics on customer brand engagement : moderating roles of community involvement and comedy production contents
Duong, Giang Huong; Wu, Wann-Yih; Long Hoang Le - In: The journal of brand management : an international journal 27 (2020) 5, pp. 531-545
Persistent link: https://www.econbiz.de/10012297821
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The influence of brand community on co-creation : a cross national study of the brand AXE in France and Tunisia
Benmiled-Cherif, Héla; Kaufmann, Hans Rüdiger; … - In: World review of entrepreneurship, management and … 12 (2016) 2/3, pp. 285-299
Persistent link: https://www.econbiz.de/10011573426
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User engagement in social media : an explorative study of Swedish fashion brands
Geissinger, Andrea; Laurell, Christofer - In: Journal of fashion marketing and management 20 (2016) 2, pp. 177-190
Persistent link: https://www.econbiz.de/10011575484