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Social commerce : consumer beh...
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Konsumentenverhalten
79,157
Consumer behaviour
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Electronic Commerce
23,538
E-commerce
20,859
Social Web
20,200
Social web
20,166
Theorie
10,975
Theory
10,799
Beziehungsmarketing
10,682
Relationship marketing
10,669
Online-Marketing
9,015
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8,887
Online-Handel
8,704
Online retailing
8,682
Markenführung
8,203
Brand management
8,196
Markenimage
6,861
Internet
6,843
Brand image
6,831
Deutschland
6,381
USA
6,171
Kundenzufriedenheit
5,945
Customer satisfaction
5,944
Germany
5,934
United States
5,926
Einzelhandel
4,823
Dienstleistungsqualität
4,792
Service quality
4,788
Viral marketing
4,781
Virales Marketing
4,771
Retail trade
4,693
Brand
4,393
Markenartikel
4,385
Werbewirkung
3,899
Advertising effects
3,856
Experiment
3,635
Verbraucherverhalten
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Han, Heesup
116
Bauer, Hans H.
115
Belk, Russell W.
114
Kollmann, Tobias
103
Mattila, Anna S.
102
Grunert, Klaus G.
100
Huber, Frank
98
Wiedmann, Klaus-Peter
98
Dwivedi, Yogesh Kumar
90
Herrmann, Andreas
89
Phau, Ian
86
Lusk, Jayson L.
85
Sheth, Jagdish N.
81
Gierl, Heribert
79
Usman, Osly
79
Loureiro, Sandra Maria Correia
78
Wirtz, Bernd W.
77
Walsh, Gianfranco
76
Grewal, Dhruv
74
Foxall, Gordon R.
72
Khare, Arpita
72
Heinemann, Gerrit
70
Septianto, Felix
69
Verhoef, Peter C.
69
Agarwal, Sumit
68
Peitz, Martin
68
Bagozzi, Richard P.
67
Nayga, Rodolfo M.
66
Paul, Justin
66
Skiera, Bernd
65
Stavins, Joanna
65
Wansink, Brian
63
Ghose, Anindya
62
Chintagunta, Pradeep K.
61
Janssen, Maarten C. W.
60
Pelsmacker, Patrick de
60
Rajagopal
60
Spann, Martin
60
Ko, Eunju
59
Swoboda, Bernhard
59
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National Bureau of Economic Research
613
IGI Global
269
Springer Fachmedien Wiesbaden
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OECD
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
74
Organisation for Economic Co-operation and Development
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American Marketing Association
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Verlag Dr. Kovač
41
World Bank Group
39
Europäische Kommission
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Nomos Verlagsgesellschaft
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Books on Demand GmbH <Norderstedt>
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Edward Elgar Publishing
33
International Energy Agency
31
European Association of Agricultural Economists - EAAE
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26
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14
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13
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Christian-Albrechts-Universität zu Kiel
12
Competence Center E-Commerce <Bochum>
12
International Telecommunications Society
12
Technische Universität Dresden
12
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Journal of business research : JBR
2,301
Journal of retailing and consumer services
2,036
International journal of hospitality management
805
International journal of consumer studies
781
Psychology & marketing
727
SpringerLink / Bücher
693
NBER working paper series
610
Journal of consumer research : JCR ; an interdisciplinary bimonthly
589
Working paper / National Bureau of Economic Research, Inc.
505
Technological forecasting & social change : an international journal
493
Management science : journal of the Institute for Operations Research and the Management Sciences
453
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Asia Pacific journal of marketing and logistics
420
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
417
The journal of product & brand management
411
Tourism management : research, policies, practice
410
The journal of brand management : an international journal
386
Journal of travel and tourism marketing
383
Journal of marketing research : JMR
379
European journal of marketing : EJM
377
Journal of marketing management : MM
359
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
351
Journal of marketing
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Cogent business & management
341
Journal of marketing communications
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Journal of retailing
332
Journal of international consumer marketing
331
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
328
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
320
Electronic commerce research
314
Marketing letters : a journal of research in marketing
310
The international review of retail, distribution and consumer research
305
International journal of contemporary hospitality management
304
Journal of fashion marketing and management
304
International journal of retail & distribution management
299
Journal of consumer behaviour : an international research review
299
Journal of business ethics : JOBE
294
The journal of consumer marketing
294
Industrial marketing management : the international journal for industrial and high-tech firms
293
Information systems research : ISR
292
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
3,283
RePEc
1,466
EconStor
908
BASE
247
USB Cologne (business full texts)
246
Other ZBW resources
58
OLC EcoSci
44
ArchiDok
10
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151
Exploring the effects of official-structured managerial responses on hotel online popularity
Gong, Caiyan
;
Liu, Jianwei
;
Law, Chun Hung Roberts
;
Ye, …
- In:
International journal of hospitality management
106
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383278
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152
The impact of social commerce constructs on online engagement with the mediating effect of trust : the use and gratification perspective
Saha, Mahasweta
;
Verma, Sanjeev
- In:
South Asian journal of management : SAJM
29
(
2022
)
2
,
pp. 138-163
Persistent link: https://www.econbiz.de/10013387109
Saved in:
153
Word of mouth and digitalization in small retailers : tradition, authenticity, and change
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013334980
Saved in:
154
The influence of digital influencer, e-WOM and information quality on customer repurchase intention toward online shop in e-marketplace during pandemic COVID-19 : the mediation eff...
Wandoko, Wanda
;
Panggati, Ignatius Enda
- In:
Journal of relationship marketing : innovations and …
21
(
2022
)
2
,
pp. 148-167
Persistent link: https://www.econbiz.de/10013336327
Saved in:
155
Optimizing customer engagement content strategy in retail and e-tail : available on online product review videos
Agrawal, Shiv Ratan
;
Mittal, Divya
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013364445
Saved in:
156
Effects of online crowds on self-disclosure behaviors in online reviews : a multidimensional examination
Choi, HanByeol Stella
;
Oh, Wonseok
;
Kwak, Chanhee
;
Lee, …
- In:
Journal of management information systems : JMIS
39
(
2022
)
1
,
pp. 218-246
Persistent link: https://www.econbiz.de/10013365321
Saved in:
157
Identifying value-creating aspects in luxury hotel services via third-party online reviews : a cross-cultural study
Tsiotsou, Rodoula H.
- In:
International journal of retail and distribution management
50
(
2022
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10013397924
Saved in:
158
Modeling the factors affecting online purchase intention : the mediating effect of consumer's attitude towards user- generated content
Mathur, Smriti
;
Tewari, Alok
;
Singh, Akanchha
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 725-744
Persistent link: https://www.econbiz.de/10013493040
Saved in:
159
The unreliability of online review mechanisms
Narciso, M.
- In:
Journal of consumer policy : consumer issues in law, …
45
(
2022
)
3
,
pp. 349-368
Persistent link: https://www.econbiz.de/10013441828
Saved in:
160
Observational learning : influence of regulatory focus, knowledge, and summarized observable recommendations on consumer decision outcomes in an online environment
Patil, Ashutosh
;
Malhotra, Naresh K.
;
Maity, Moutusy
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1428-1450
Persistent link: https://www.econbiz.de/10013329339
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