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Managing online environment cues : evidence from Generation Y consumers

Matic, Matea; Vojvodic, Katija - In: International journal of electronic marketing and … 8 (2017) 1, pp. 77-90

Persistent link: https://www.econbiz.de/10011790515

The influence of online reviews to online hotels booking intentions

Zhao, Xinyuan; Wang, Liang; Guo, Xiao; Law, Chun Hung … - In: International journal of contemporary hospitality management 27 (2015) 6, pp. 1343-1364

Persistent link: https://www.econbiz.de/10011403403

Trust and the online conversation : the case of online reviews

Mangold, W. Glynn; Babakus, Emin; Smith, Katherine Taken - In: International journal of internet marketing and … 8 (2013) 2, pp. 143-160

Persistent link: https://www.econbiz.de/10010394710

Electronic word of mouth impacts : a spotlight on customer integration

Lis, Bettina; Horst, Marian - In: Journal of media business studies 10 (2013) 4, pp. 41-62

Persistent link: https://www.econbiz.de/10010233177

Investigating social commerce as an alternate model for online commerce in developing countries : a case of Pakistani economy

Talat, Amina; Azar, Sana; Yousaf, Muhammad Waqar - In: Pakistan journal of commerce and social sciences 7 (2013) 1, pp. 223-242

The study is an empirical quantitative research. In light of intense literature review it proposes a new model for effectiveness of social commerce in Pakistan. It has three objectives. It firstly investigates the relationship between perceived risk, social networking focus, and perceived value...

Persistent link: https://www.econbiz.de/10010260193