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Do the Youth Olympic Games have the potential to shift perceptions of Olympism? : evidence from young people's views on Olympic values
Prüschenk, Nathalie; Kurscheidt, Markus - In: International journal of sport management and marketing … 17 (2017) 4/6, pp. 351-380
Persistent link: https://www.econbiz.de/10011861956
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Zur Ökonomik der Rechte bei Sportveranstaltungen
Büch, Martin-Peter (ed.) - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003336305
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Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John; O'Reilly, Norm; Heslop, Louise A. - In: Marketing intelligence & planning 33 (2015) 2, pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
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Do the Olympic Games promote dietary health for spectators? : an interdisciplinary study of health promotion through sport
Piggin, Joe; Souza, Doralice Lange de; Furtado, Sabrina; … - In: European Sport management quarterly : ESMQ 19 (2019) 4, pp. 481-501
Persistent link: https://www.econbiz.de/10012177438
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A longitudinal study of Olympic Games' impact on the image of a host country
Tasci, Asli DA; Hahm, Jeeyeon; Breiter Terry, Deborah - In: Journal of travel and tourism marketing 36 (2019) 4, pp. 443-457
Persistent link: https://www.econbiz.de/10012179418
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Why do marketing relationships end? : findings from an integrated model of sport sponsorship decision-making
Jensen, Jonathan A.; Cornwell, T. Bettina - In: Journal of sport management : the official journal of … 31 (2017) 4, pp. 401-418
Persistent link: https://www.econbiz.de/10011771890
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Factors shaping spectators' consumption patterns : controversial arisings from an international sport tourism event
Mascarenhas, Margarida; Vieira, Henrique; Martins, Rute - 2024
Persistent link: https://www.econbiz.de/10015077567
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Sport and emerging capital markets : market reaction to the 2022 World Cup announcement
Abuzayed, Bana - In: International journal of Islamic and Middle Eastern … 6 (2013) 2, pp. 122-141
Persistent link: https://www.econbiz.de/10010338352
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Human rights issues in host countries of the Olympic Games and resulting differences in consumer evaluations
Koenigstorfer, Joerg - In: European Sport management quarterly : ESMQ 23 (2023) 1, pp. 295-314
Persistent link: https://www.econbiz.de/10014282767
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Analysis of the interactions among core stakeholders of the Olympic media ecosystem : conditions for a value creation proposition of the Olympic Virtual Series
Lefebvre, Florian; Chanavat, Nicolas - In: Journal of media business studies 21 (2024) 3, pp. 268-291
Persistent link: https://www.econbiz.de/10015048453