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Towards a common terminology for music branding campaigns

Herzog, Martin; Lepa, Steffen; Egermann, Hauke; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 1/2, pp. 176-209

Persistent link: https://www.econbiz.de/10012178700

The role of background music in visitors' experience of art exhibitions : music, memory and art appraisal

Loureiro, Sandra Maria Correia; Roschk, Holger; Lima, Filipa - In: International journal of arts management 22 (2019) 1, pp. 4-24

Persistent link: https://www.econbiz.de/10012146120

Create, Produce, Consume : New Models for Understanding Music Business

Bruenger, David - 2019

entrepreneurs looking to break into the music industry. Building on the concepts of his previous book, Making Money, Making Music …, and interact with music and musical artists. Through case studies ranging from Taylor Swift's refusal to allow her music … real-world examples of industry practices that shape our encounters with music. Create, Produce, Consume is a critical tool …

Persistent link: https://www.econbiz.de/10012123677

Feel the music! : exploring the cross-modal correspondence between music and haptic perceptions of softness

Imschloß, Monika; Kuehnl, Christina - In: Journal of retailing 95 (2019) 4, pp. 158-169

Persistent link: https://www.econbiz.de/10012154085

Non-Korean consumers’ preferences on Korean popular music : a two-country study

Ryu, Jungyop; Capistrano, Erik Paolo; Lin, Hao-Chieh - In: International journal of market research 62 (2020) 2, pp. 234-252

Persistent link: https://www.econbiz.de/10012214138

Trends in music information seeking, behavior, and retrieval for creativity

Kostagiolas, Petros (ed.); Martzoukou, Konstantina (ed.); … - 2016

"This book connects theoretical concepts in information seeking and behavior to the music creative process, presenting … seeking behavior of diverse scholarly and professional music communities"--Provided by publisher. …

Persistent link: https://www.econbiz.de/10011728521

Is background music effective on retail websites?

Wang, Liz; Baker, Julie; Wakefield, Kirk; Wakefield, Robin - In: Journal of promotion management : JPM 23 (2017) 1, pp. 1-23

Persistent link: https://www.econbiz.de/10011729452

An upbeat crowd : fast in-store music alleviates negative effects of high social density on customers’ spending

Knoeferle, Klemens M.; Paus, Vilhelm Camillus; Vossen, … - In: Journal of retailing 93 (2017) 4, pp. 541-549

Persistent link: https://www.econbiz.de/10011790720

Role of executive attention in consumer learning with background music

Kang, Esther; Lakshmanan, Arun - In: Journal of consumer psychology : JCP : the official … 27 (2017) 1, pp. 35-48

Persistent link: https://www.econbiz.de/10011771822

Social impacts of music festivals : does culture impact locals' attitude toward events in Serbia and Hungary?

Pavluković, Vanja; Armenski, Tanja; Alcántara-Pilar, … - In: Tourism management : research, policies, practice 63 (2017), pp. 42-53

Persistent link: https://www.econbiz.de/10011746317