Narrow search
Showing 31 - 40 of 119,548
Cover Image
Music to the individual consumer's ears : how and why does personalizing music in advertising enhance viewing duration and ad effectiveness?
Maroely, Ran; Munichor, Nira - In: International journal of advertising : the review of … 42 (2023) 4, pp. 682-712
Persistent link: https://www.econbiz.de/10014296405
Cover Image
Branding with music : how can music contour and tonality enhance perceived brand innovativeness and brand evaluations?
Zoghaib, Alice; Luffarelli, Jonathan; Feiereisen, Stéphanie - In: Psychology & marketing 40 (2023) 10, pp. 1965-1985
Persistent link: https://www.econbiz.de/10014338451
Cover Image
Research on long- and short-term music preference recommendation method integrating music emotional attention
Yang, Yan - In: International journal of networking and virtual … 28 (2023) 2/4, pp. 381-397
Persistent link: https://www.econbiz.de/10014436534
Cover Image
Eat to the beat : musical incongruity resolution in restaurant advertising
Abolhasani, Morteza; Golrokhi, Zahra - In: Journal of international consumer marketing 34 (2022) 5, pp. 567-591
Persistent link: https://www.econbiz.de/10013465902
Cover Image
Impact of musical fits and image of different mails on consumer purchase behaviour
Srivastava, R. K. - In: International journal of Indian culture and business … 12 (2016) 3, pp. 318-341
Persistent link: https://www.econbiz.de/10011664461
Cover Image
Assessing markups, service quality, and product attributes in music CDs' Internet retailing
Rabinovich, Elliot; Maltz, Arnold; Sinha, Rajiv K. - In: Production and operations management : an international … 17 (2008) 3, pp. 320-337
Persistent link: https://www.econbiz.de/10003737959
Cover Image
Käuferverhalten bei legalen Musikdownloads : Auswahlverhalten, Qualitätsbeurteilung und Kundenbindung
Schwenkert, Ferdinand Emanuel - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003354638
Cover Image
Word of mouth communication as a driving force for music selection : challenges and threats for the music industry
Frigkas, George; Sinodinou, Evangelia; Skapinaki, Fotini - In: Marketing and management sciences : proceedings of the …, (pp. 519-522). 2010
Persistent link: https://www.econbiz.de/10003951176
Cover Image
Visitor profile of Cuenca religious music week
Mondéjar-Jiménez, Juan-Antonio; Cordente-Rodríguez, … - In: Journal of business case studies 6 (2010) 7, pp. 15-22
Persistent link: https://www.econbiz.de/10008839891