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The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.; Geuens, Maggie; Pelsmacker, Patrick de - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
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The effect of atmospheric cues and involvement on pleasure and relaxation : the spa hotel context
Loureiro, Sandra Maria Correia; Almeida, Marta; Rita, Paulo - In: International journal of hospitality management 35 (2013), pp. 35-43
Persistent link: https://www.econbiz.de/10010225936
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Domain-specific consumer involvement in the US wine market
Montgomery, Ingvill Kaasin; Bruwer, Johan - In: Journal of food products marketing 19 (2013) 5, pp. 439-462
Persistent link: https://www.econbiz.de/10010226810
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Perceived importance of native language use in service encounters
Holmqvist, Jonas; Van Vaerenbergh, Yves - In: The service industries journal 33 (2013) 15/16, pp. 1659-1671
Persistent link: https://www.econbiz.de/10010229400
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Adopting television as a new channel for e-commerce : the influence of interactive technologies on consumer behavior
Blasco-Arcas, Lorena; Hernández Ortega, Blanca; … - In: Electronic commerce research 13 (2013) 4, pp. 457-475
Persistent link: https://www.econbiz.de/10010231566
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Direct involvement, partnership and setting : a study in bounded diversity
Brewster, Chris; Brookes, Michael; Johnson, Phil; Wood, … - In: The international journal of human resource management 25 (2014) 6, pp. 795-809
Persistent link: https://www.econbiz.de/10010246138
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The moderating effects of involvement with respect to customer relationship management of the airline sector
Wang, Stephen W. - In: Journal of air transport management 35 (2014), pp. 57-63
Persistent link: https://www.econbiz.de/10010246671
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Mobile shopping behaviour : insights into attitudes, shopping process involvement and location
Holmes, Alistair; Byrne, Angela; Rowley, Jennifer - In: International journal of retail & distribution management 42 (2014) 1, pp. 25-39
Persistent link: https://www.econbiz.de/10010247022
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Do global airline alliances influence the passenger's purchase decision?
Wang, Stephen W. - In: Journal of air transport management 37 (2014), pp. 53-59
Persistent link: https://www.econbiz.de/10010374534
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The effects of traffic lights labels and involvement on consumer choices for food and finanical products
Drescher, Larissa Sabrina; Roosen, Jutta; Marette, Stéphan - In: International journal of consumer studies 38 (2014) 3, pp. 217-227
Persistent link: https://www.econbiz.de/10010381484