Similar Search Results

Explaining NFL fans' purchase intentions for revered and reviled teams : a dual-process perspective

Sierra, Jeremy J.; Taute, Harry A.; Heiser, Robert S. - In: Journal of retailing and consumer services 19 (2012) 3, pp. 332-342

Persistent link: https://www.econbiz.de/10009541302

Personal opinions and beliefs as determinants of collegiate football consumption for revered and hated teams

Sierra, Jeremy J.; Taute, Harry A.; Heiser, Robert S. - In: Sport marketing quarterly : preferred journal of the … 19 (2010) 3, pp. 143-153

Persistent link: https://www.econbiz.de/10008661231

Brand tribalism in technology and sport : determinants and outcomes

Sierra, Jeremy J.; Taute, Harry A. - In: The journal of brand management : an international journal 26 (2019) 2, pp. 209-225

Persistent link: https://www.econbiz.de/10012060060

Understanding the effects of physical images on viewers in social comparison contexts : a multi-study approach

Lee, Byung-Kwan; Suh, Taewon; Sierra, Jeremy J. - In: Journal of promotion management : innovations in … 26 (2020) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10012179098

A brand foci model to explain achievement needs : a contradictory explanation

Sierra, Jeremy J.; Taute, Harry A.; Lee, Byung-Kwan - In: Asia Pacific journal of marketing and logistics 29 (2017) 4, pp. 743-758

Persistent link: https://www.econbiz.de/10011791962

A sequential process of brand tribalism, brand pride and brand attitude to explain purchase intention : a cross-continent replication study

Taute, Harry A.; Sierra, Jeremy J.; Carter, Larry L.; … - In: The journal of product & brand management 26 (2017) 3, pp. 239-250

Persistent link: https://www.econbiz.de/10011744448

A dual identification framework of online multiplayer video games: The case of massively multiplayer online role playing games (MMORPGs)

Badrinarayanan, Vishag A.; Sierra, Jeremy J.; Martin, … - In: Journal of Business Research 68 (2015) 5, pp. 1045-1052

Video games have become a global economic, social, and consumption phenomenon. Within the video game industry, massively multiplayer online role playing games (MMORPGs) have demonstrated unprecedented growth in recent years by attracting more than 50 million consumers who spend in excess of...

Persistent link: https://www.econbiz.de/10011209111

Explaining NFL fans' purchase intentions for revered and reviled teams: A dual-process perspective

Sierra, Jeremy J.; Taute, Harry A.; Heiser, Robert S. - In: Journal of retailing and consumer services 19 (2012) 3, pp. 332-343

Persistent link: https://www.econbiz.de/10009967385

Exploring determinants and effects of shared responsibility in service exchanges

Sierra, Jeremy J.; Heiser, Robert S.; McQuitty, Shaun - In: Journal of marketing theory and practice 17 (2009) 2, pp. 111-128

Persistent link: https://www.econbiz.de/10009884921

Service providers and customers: social exchange theory and service loyalty

Sierra, Jeremy J.; Mcquitty, Shaun - In: The journal of services marketing 19 (2005) 6-7, pp. 392-400

Persistent link: https://www.econbiz.de/10007096260