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Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities
Bruhn, Manfred; Schnebelen, Stefanie; Schäfer, Daniela B. - In: Industrial marketing management : the international … 43 (2014) 1, pp. 164-176
Persistent link: https://www.econbiz.de/10010359357
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Are food brands that carry light different?
Sjostrom, Therese; Corsi, Armando Maria; Driesener, Carl; … - In: The journal of brand management : an international journal 21 (2014) 4, pp. 325-341
Persistent link: https://www.econbiz.de/10010362923
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Investigating the types of value and cost of green brands : proposition of a conceptual framework
Papista, Erifili; Krystallis, Athanasios - In: Journal of business ethics : JOBE 115 (2013) 1, pp. 75-92
Persistent link: https://www.econbiz.de/10009785879
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Adding value to insurance products : the AXA Irish experience
Brophy, Richard - In: The journal of product & brand management 22 (2013) 4, pp. 293-299
Persistent link: https://www.econbiz.de/10009788451
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Analysis of consumers' response to brand community integration and brand identitfication
Millán, Ángel; Díaz García, Estrella - In: The journal of brand management : an international journal 21 (2014) 3, pp. 254-272
Persistent link: https://www.econbiz.de/10010347450
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Asymmetries in the effects of drivers of brand loyalty between early and late adopters and across technology generations
Lam, Shun Yin; Shankar, Venkatesh - In: Journal of interactive marketing : a quarterly … 28 (2014) 1, pp. 26-42
Persistent link: https://www.econbiz.de/10010347810
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Sources of retailer personality : private brand perceptions
Lombart, Cindy; Louis, Didier - In: Journal of retailing and consumer services 28 (2016), pp. 117-125
Persistent link: https://www.econbiz.de/10011434111
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Consumer preference, satisfaction, and intentional behavior : investigating consumer attitudes for branded or unbranded products
Iazzi, Antonio; Vrontis, Demetris; Trio, Oronzo; … - In: Journal of transnational management : the official … 21 (2016) 2, pp. 84-98
Persistent link: https://www.econbiz.de/10011527144
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Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai; Thrassou, Alkis; Vrontis, Demetris - In: Journal of customer behaviour 14 (2015) 4, pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
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Emotional brand attachment : a factor in customer-bank relationships
Levy, Shalom; Hino, Hayiel - In: The international journal of bank marketing : IJBM 34 (2016) 2, pp. 136-150
Persistent link: https://www.econbiz.de/10011486706