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Influencing the willingness to pay for private labels : the role of branding
Kandapa Thanasuta; Metharom, Rinrada - In: Asia-Pacific journal of business administration 7 (2015) 3, pp. 197-215
Persistent link: https://www.econbiz.de/10011471598
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Leading national brands facing store brands competition : is price competitiveness the only thing that matters?
Fornari, Daniele; Fornari, Edoardo; Grandi, Sebastiano; … - In: Journal of retailing and consumer services 30 (2016), pp. 234-241
Persistent link: https://www.econbiz.de/10011473208
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What drives store brand purchases during crisis periods? : evidence from panel data in four product categories
Diallo, Mbaye Fall; Kaswengi, Joseph - In: International journal of retail & distribution management 44 (2016) 3, pp. 301-319
Persistent link: https://www.econbiz.de/10011515880
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Consumer preferences for coffee : hot and wet, or quality and flavor?
Jones, Eugene - In: Journal of food products marketing 22 (2016) 3, pp. 350-380
Persistent link: https://www.econbiz.de/10011561217
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Private label imitation of a national brand : implications for consumer choice and law
Aribarg, Anocha; Arora, Neeraj; Henderson, Ty; Kim, Youngju - In: Journal of marketing research : JMR 51 (2014) 6, pp. 657-675
Persistent link: https://www.econbiz.de/10010471037
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Does chain labeling make private labels more successful?
Schnittka, Oliver; Becker, Jan-Michael; Gedenk, Karen; … - In: Schmalenbach business review : sbr 67 (2015) 1, pp. 92-113
Persistent link: https://www.econbiz.de/10010471720
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Determinants of store brand share
Sethuraman, Raj; Katrijn, Gielens - In: Journal of retailing 90 (2014) 2, pp. 141-153
Persistent link: https://www.econbiz.de/10010402353
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Beyond private label panache : the effect of store image and perceived price on brand prestige
Beneke, Justin; Zimmerman, Natalia - In: The journal of consumer marketing 31 (2014) 4, pp. 301-311
Persistent link: https://www.econbiz.de/10010416688
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How do advertised brands benefit from private labels? : an application of rational expectations models
Chen, Guan-ru - In: Applied economics 46 (2014) 22/24, pp. 2891-2902
Persistent link: https://www.econbiz.de/10010417137
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Price-quality relationship in pricing strategies for private labels
Olbrich, Rainer; Jansen, Hans Christian - In: The journal of product & brand management 23 (2014) 6, pp. 429-438
Persistent link: https://www.econbiz.de/10010429349