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Private label and manufacturer...
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11
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11
Antecedents of consumer-based store
brand
equity : conceptual model
Łukasik, Przemysław
;
Schivinski, Bruno
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
51
(
2017
)
2
,
pp. 169-175
Persistent link: https://www.econbiz.de/10011985672
Saved in:
12
"My store my
brand
" - a critical review of online and offline private label brands in India
Pangriya, Ruchita
;
Kumar, M. Rupesh
- In:
International journal of Indian culture and business …
16
(
2018
)
2
,
pp. 223-244
Persistent link: https://www.econbiz.de/10011933502
Saved in:
13
Private label retailers : systematic review of winning strategies
Muruganantham, G.
;
Priyadharshini, K.
- In:
The marketing review
17
(
2017
)
1
,
pp. 117-143
Persistent link: https://www.econbiz.de/10011760357
Saved in:
14
Antecedents and consequences of private
brand
purchase : a systematic review and a conceptual framework
Muruganantham, G.
;
Priyadharshini, K.
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 660-682
Persistent link: https://www.econbiz.de/10011747858
Saved in:
15
Private label brands : a relationship perspective
Sutton-Brady, Catherine
;
Taylor, Tom
;
Kamvounias, Patty
- In:
The journal of business & industrial marketing
32
(
2017
)
8
,
pp. 1051-1061
Persistent link: https://www.econbiz.de/10011802579
Saved in:
16
Private label brands vs national brands : new battle fronts and future competition
Ndlovuand, Sbonelo Gift
- In:
Cogent business & management
11
(
2024
)
1
,
pp. 1-13
. Currently, NBs continue with their higher pricing, to sustain their
brand
equity. On the other hand, grocery retailers continue …
Persistent link: https://www.econbiz.de/10014529726
Saved in:
17
Marketing store brands and manufacturer brands : role of referent and expert power in merchandising decisions
Chimhundu, Ranga
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 24-40
Persistent link: https://www.econbiz.de/10011565273
Saved in:
18
The Natural Monopoly effect in
brand
purchasing : do big brands really appeal to lighter category buyers?
Dawes, John
- In:
Australasian marketing journal
28
(
2020
)
2
,
pp. 90-99
Persistent link: https://www.econbiz.de/10012253927
Saved in:
19
When should private label brands endorse ethical attributes?
Bodur, H. Onur
;
Tofighi, Maryam
;
Grphmann, Bianca
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011505027
Saved in:
20
Effects of store
brand
perceived risk on buyers' behavior : four decades of research overview
Łukasik, Przemysław
;
Schivinski, Bruno
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
49
(
2015
)
3
,
pp. 117-124
Persistent link: https://www.econbiz.de/10011515728
Saved in:
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