the link between the potential for brand risk and brand commitment, in order to facilitate customer orientation and brand … correlation between customer orientation and brand loyalty. However, this connection is critical when the two mediating variables … of brand risk and brand commitment are accounted for. Another important finding relates to the values and differences …

The present study explores some marketing mix effects on private labels brand equity creation. The research aims to …. The results indicate that the most efficient marketing mix tools for private label brand equity creation are private … importance of the store as a key driver for the private labels brand equity creation. As opposed to manufacturer brands we find …