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Leveraging green brand equity for organic food brands : the multifaceted role of green satisfaction

Dangaiso, Phillip - In: Cogent business & management 11 (2024) 1, pp. 1-15

Propositions in favor of biophysical environmental sustainability have proliferated governance, business and academic debates globally. Initiatives promoting consumer health and environmental preservation have been epitomised through production and marketing of green products. However, the...

Persistent link: https://www.econbiz.de/10014529863

Toward sustainable development and consumption : the role of the green promotion mix in driving green brand equity and green purchase intention

Khai Cong Dinh; Bang Nguyen Viet; Hang Nguyet Phuong Vo - In: Journal of promotion management : innovations in … 29 (2023) 6, pp. 824-848

Persistent link: https://www.econbiz.de/10014287774

Effects of green brand on green purchase intention

Huang, Yi-chun; Yang, Minli; Wang, Yu-chun - In: Marketing intelligence & planning 32 (2014) 3, pp. 250-268

Persistent link: https://www.econbiz.de/10010380729

The impact of green marketing mix elements on green customer based brand equity in an emerging market

Bang Nguyen Viet - In: Asia-Pacific journal of business administration 15 (2023) 1, pp. 96-116

Persistent link: https://www.econbiz.de/10013537562

Marketing mix strategies for closing the gap between green consumers' pro-enviromental beliefs and behaviours

Davari, Arezoo; Strutton, David - In: Journal of strategic marketing 22 (2014) 7, pp. 563-586

Persistent link: https://www.econbiz.de/10010502964

Drivers of green product adoption : the role of green perceived value, green trust and perceived quality

Cheung, Ronnie; Lam, Aris Y. C.; Lau, Mei Mei - In: Journal of global scholars of marketing science : … 25 (2015) 3, pp. 232-245

Persistent link: https://www.econbiz.de/10011407171

Greenwash and green purchase behaviour : the mediation of green brand image and green brand loyalty

Chen, Yu-Shan; Huang, A.-Fen; Wang, Ting-Yu; Chen, Ying-Rong - In: Total quality management & business excellence 31 (2020) 2, pp. 194-209

Persistent link: https://www.econbiz.de/10012256588

The relationship between green perceived quality and green purchase intention : a three-path mediation approach using green satisfaction and green trust

Gil, Mathew Thomas; Jacob, Jayanth - In: International journal of business innovation and research 15 (2018) 3, pp. 301-319

Persistent link: https://www.econbiz.de/10011954644

Green market orientation, green innovation capability, green knowledge acquisition and green brand positioning as determinants of new product success

Borah, Prasad Siba; Dogbe, Courage Simon Kofi; Pomegbe, … - In: European journal of innovation management 26 (2023) 2, pp. 364-385

Persistent link: https://www.econbiz.de/10014231537

A study on the influence of eco-labels and green advertising on green brand equity in emerging market

Bang Nguyen Viet - In: Journal of promotion management : innovations in … 29 (2023) 2, pp. 205-227

Persistent link: https://www.econbiz.de/10013483031