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Sustainable green marketing :...
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date (oldest first)
1
A bibliometric analysis of perceived risks : a closer look at green marketing and green purchase intention
Sanyal, Aparajita
;
Sur, Samiran
- In:
International journal of productivity and quality …
43
(
2024
)
1
,
pp. 74-103
Persistent link: https://www.econbiz.de/10015065630
Saved in:
2
Analysis of barriers for green marketing using interpretive structure modelling
Chaudhary, Karishma
;
Agarwal, Alpana
- In:
International journal of business and globalisation : IJBG
37
(
2024
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10015063805
Saved in:
3
Sustainable consumption behavior of energy and water-efficient products in a resource-constrained environment
Marzouk, Omneya A.
;
Mahrous, Abeer A.
- In:
Journal of global marketing
33
(
2020
)
5
,
pp. 335-353
Persistent link: https://www.econbiz.de/10012313051
Saved in:
4
Exploring the impact of green marketing on consumer behaviour in the FMCG industry : a sustainable path to consumer engagement
Kalra, Dixit
;
Singh, Harpreet
;
Gupta, Medha
;
Gupta, Swati
- In:
Green management : a new paradigm in the world of business
,
(pp. 81-93)
.
2024
Persistent link: https://www.econbiz.de/10015057588
Saved in:
5
Consumer adoption of green products : modeling the enablers
Nath, Vishnu
;
Kumar, Rupesh
;
Agrawal, Rajat
;
Gautam, Aditya
- In:
Global business review
14
(
2013
)
3
,
pp. 453-470
Persistent link: https://www.econbiz.de/10010230052
Saved in:
6
Green advertising for the sustainable luxury market
Lim, Dong Jae
;
Youn, Nara
;
Eom, Hyo Jin
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 288-296
Persistent link: https://www.econbiz.de/10012668454
Saved in:
7
The growth of environmentally sustainable consumerism
Zaharia, Ioana
;
Zaharia, Constantin
- In:
Economics, management and financial markets
10
(
2015
)
2
,
pp. 115-120
Persistent link: https://www.econbiz.de/10011555060
Saved in:
8
Different shades of green consciousness : the interplay of
sustainability
labeling and environmental impact on product evaluations
Cho, Yoon-Na
- In:
Journal of business ethics : JOBE
128
(
2015
)
1
,
pp. 73-82
Persistent link: https://www.econbiz.de/10010517654
Saved in:
9
Green green it's green they say : do green and sustainable products have more perceived value to the consumer and why
Mantz, Timothy
;
Mantz, Kathy
- In:
Journal of international business and economics : JIBE
14
(
2014
)
3
,
pp. 57-70
Persistent link: https://www.econbiz.de/10011283338
Saved in:
10
How green marketing works : practices, materialities, and images
Fuentes, Christian
- In:
Scandinavian journal of management
31
(
2015
)
2
,
pp. 192-205
Persistent link: https://www.econbiz.de/10011311627
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