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All research is interpretive!
Gummesson, Evert - In: The journal of business & industrial marketing 18 (2003) 6, pp. 482-492
Persistent link: https://www.econbiz.de/10007030697
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Guru's view - Are you looking foward to your surgery?
Gummesson, Evert - In: Managing service quality : MSQ ; an international journal 11 (2001) 1, pp. 7-9
Persistent link: https://www.econbiz.de/10007174828
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Collaborate or Compete. Conflicting trends plague services marketers.
Gummesson, Evert - In: Marketing management : a quarterly business management … 6 (1997) 3, pp. 17-20
Persistent link: https://www.econbiz.de/10007249558
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Hotel networks and social capital in destination marketing
Gr~ongsj÷, Yvonne von Friedrichs; Gummesson, Evert - In: International journal of service industry management : IJSIM 17 (2006) 1, pp. 58-75
Persistent link: https://www.econbiz.de/10007095290
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Relationship marketing and a new economy: it's time for de-programming
Gummesson, Evert - In: The journal of services marketing 16 (2002) 7, pp. 585-589
Persistent link: https://www.econbiz.de/10007107159
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In search of marketing equilibrium: Relationship marketing versus hypercompetition
Gummesson, Evert - In: Journal of marketing management : MM 13 (1997) 5, pp. 421-430
Persistent link: https://www.econbiz.de/10006997630
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Relationship marketing as a paradigm shift: Some conclusions from the 30R approach
Gummesson, Evert - In: Management decision : MD 35 (1997) 3-4, pp. 267-272
Persistent link: https://www.econbiz.de/10006583090
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Quality, service-dominant logic and many-to-many marketing
Gummesson, Evert - In: The TQM magazine : the international bi-monthly for … 20 (2008) 2, pp. 143-153
Persistent link: https://www.econbiz.de/10007918727
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2B or not 2B: That is the question
Gummesson, Evert - In: Industrial marketing management : the international … 40 (2011) 2, pp. 190-193
Persistent link: https://www.econbiz.de/10008846834
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Co-patenting, co-ownership, and co-ideation as drivers for university business innovation : the case of public universities in Spain
Quero, María José; Díaz-Méndez, Montserrat; … - In: The TQM journal : the international review of … 34 (2022) 7, pp. 115-133
Persistent link: https://www.econbiz.de/10013537704