Similar Search Results

Asymptotic tests of composite hypotheses

Hansen, Peter Reinhard - 2003

with better power than standard tests. The testing procedure satisfies a novel similarity condition that is relevant for …

Persistent link: https://www.econbiz.de/10010318991

Benefits of matching consumers’ personality: Creating perceived trustworthiness via actual self‐congruence and perceived competence via ideal self‐congruence

Zogaj, Adnan; Tscheulin, Dieter K.; Olk, Stephan - In: Psychology & Marketing 38 (2020) 3, pp. 416-430

Endorsers such as social media influencers who aim to match consumers’ personality to strengthen their credibility must consider that actual self-congruence and ideal self-congruence have different effects on the main dimensions of credibility: perceived trustworthiness and perceived...

Persistent link: https://www.econbiz.de/10012509471

Multi-step ART1 algorithm for recognition of defect patterns on semiconductor wafers

Choi, Gyunghyun; Kim, Sung-hee; Ha, Chunghun; Bae, Suk Joo - In: International journal of production research 50 (2012) 12, pp. 3274-3287

Persistent link: https://www.econbiz.de/10009576046

Discrimination and the evolution of cooperation in the snowdrift heterogeneous game with incomplete information

Barreira da Silva Rocha, André; Laruelle, Annick - 2012

Persistent link: https://www.econbiz.de/10009545804

Consumer perception of a new convergence product : a theoretical and empirical approach

Lee, Misuk; Cho, Youngsang - In: Technological forecasting & social change : an … 92 (2015), pp. 312-321

Persistent link: https://www.econbiz.de/10011389709

A typology of brand counterfeiting and imitation based on a semiotic approach

Le Roux, André; Bobrie, François; Thebault, Marinette - In: Journal of business research : JBR 69 (2016) 1, pp. 349-356

Persistent link: https://www.econbiz.de/10011417739

"Us vs. them" or "us over them"? : on the roles of similarity and status in M&As

Yildiz, H. Emre - In: International business review : the official journal of … 25 (2016) 1, pp. 51-65

Persistent link: https://www.econbiz.de/10011429488

An empirical research of the factors affecting users to follow companies' microblogs

Zhang, Kem Z. K.; Zhao, Sesia J.; Zhang, Hong; Lee, … - In: International journal of networking and virtual … 14 (2014) 1/2, pp. 129-145

Persistent link: https://www.econbiz.de/10011282018

How celebrity endorsers enhance parent brand extendibility to low similarity brand extensions

Erfgen, Carsten; Sattler, Henrik; Schnittka, Oliver - In: Journal of business economics : JBE 85 (2015) 5, pp. 479-504

Persistent link: https://www.econbiz.de/10011283796

Predicting what we will like :asking a stranger can be as good as asking a friend

Eggleston, Casey M.; Wilson, Timothy D.; Lee, Minha; … - In: Organizational behavior and human decision processes : … 128 (2015), pp. 1-10

Persistent link: https://www.econbiz.de/10011342218