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Channels for promotion of fashion brands in the online space

Oklander, Mykhailo; Kudina, Alevtyna - In: Baltic Journal of Economic Studies 7 (2021) 2, pp. 179-187

Persistent link: https://www.econbiz.de/10012587097

Determinants of brand loyalty in the apparel industry : a developing country perspective

Ledikwe, Aobakwe - In: Cogent business & management 7 (2020) 1, pp. 1-18

The study aims to investigate the determinants of brand loyalty in the apparel industry of Botswana. A descriptive … relationships between brand awareness, brand image, brand trust, and brand loyalty. Additionally, brand commitment significantly … moderated the influence of brand trust on brand loyalty. Therefore, it is important for the management of apparel brands to …

Persistent link: https://www.econbiz.de/10012621959

Understanding the social consumer fashion brand engagement journey : insights about reputed fashion brands

Naeem, Muhammad; Ozuem, Wilson - In: The journal of brand management : an international journal 28 (2021) 5, pp. 510-525

Persistent link: https://www.econbiz.de/10012601209

Brand equity trend analysis for fashion brands (2001-2021)

Siddiqui, Kamran Ahmed - In: Journal of global fashion marketing : JGfM 13 (2022) 3, pp. 238-255

Persistent link: https://www.econbiz.de/10013270726

Are digital influencers social change catalysts? : empirical findings from the online apparel industry

Khwaja, Muddasar Ghani; Zaman, Umer; Butt, Athar Hameed - In: International journal of technology marketing : IJTMkt 16 (2022) 1/2, pp. 145-167

Persistent link: https://www.econbiz.de/10013258263

A study on the effects of branding on customer buying behavior with special reference to apparel brand in Ranchi

Ghosh, Durga - In: GITAM journal of management : a quarterly publication … 18 (2020) 4, pp. 37-54

Persistent link: https://www.econbiz.de/10013187310

Intenationalisation strategy of iconic Malaysian high fashion brands

Loo, Benaliza Kung-ying; Hackley, Christopher E. - In: Qualitative market research : an international journal 16 (2013) 4, pp. 406-420

Persistent link: https://www.econbiz.de/10010127851

Luxury fashion brands embracing the digital : an exploratory study to unfold the success strategy

Chadha, Kashika; Ahuja, Yukti - In: Manthan : journal of commerce and management 7 (2020) 1, pp. 60-75

Persistent link: https://www.econbiz.de/10012291508

Visual research methodologies, branding and magazine readerships

Trigoni, Mirsini - In: Journal of fashion marketing and management 20 (2016) 3, pp. 339-366

Persistent link: https://www.econbiz.de/10011594917

Brand experiences, retail scenarios, and brand images in the fashion industry

Valta, Manuela; Vianelli, Donata - 2020

Persistent link: https://www.econbiz.de/10012059253