Similar Search Results

Approaches to charitable giving and perceptions of organizational effectiveness among midlevel donors

Halvorsen, Cal J.; Lynch, Johanna; Brown, Sylvia; … - In: Nonprofit and voluntary sector quarterly : journal of … 53 (2024) 4, pp. 926-947

Persistent link: https://www.econbiz.de/10014581598

Attitudes and donation behavior when reading positive and negative charity appeals

Erlandsson, Arvid; Nilsson, Artur; Västfjäll, Daniel - In: Journal of nonprofit & public sector marketing 30 (2018) 4, pp. 444-474

Persistent link: https://www.econbiz.de/10011956577

The role of request precision and perceived efficacy in increasing charitable donations

Hershberger, Edmund; Hair, Michael - In: Journal of philanthropy and marketing 27 (2022) 4, pp. 1-9

Persistent link: https://www.econbiz.de/10013460860

Implementing market orientation in charities : a necessity for survival

Chad, Paul - In: Marketing theory 13 (2013) 3, pp. 303-322

Persistent link: https://www.econbiz.de/10009790652

Evaluating public charity websites : stage model versus automated service

Kirk, Kristin; Abrahams, Alan S. - In: Nonprofit management & leadership 27 (2017) 4, pp. 475-491

Persistent link: https://www.econbiz.de/10011717087

Factors influencing U.S. charitable giving during the Great Recession : implications for nonprofit administration

Marx, Jerry D.; Carter, Vernon B. - In: Administrative Sciences : open access journal 4 (2014) 3, pp. 350-372

The purpose of this study is to examine factors influencing U.S. charitable giving during the first full year of the Great Recession. Demand on the services of human service nonprofits typically escalates during periods of extreme economic downturn; thus donations to agencies serving the most...

Persistent link: https://www.econbiz.de/10012015409

Trust me, I am famous : legitimating attractive celebrities as credible endorsers for charitable organisations

Leclercq, Thomas; Denis, Etienne; Hoornaert, Steven - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 1/2, pp. 102-128

Persistent link: https://www.econbiz.de/10014549723

The martyrdom effect : when pain and effort increase prosocial contributions

Olivola, Christopher Y.; Shafir, Eldar - In: Journal of behavioral decision making 26 (2013) 1, pp. 91-105

Persistent link: https://www.econbiz.de/10009701679

Charity advertising : congruence between political orientation and cause of need

Lee, Younghwa; Seo, Joon Yong; Yoon, Sukki - In: International journal of advertising : the review of … 39 (2020) 7, pp. 943-962

Persistent link: https://www.econbiz.de/10012395588

Opposites attract : impact of background color on effectiveness of emotional charity appeals

Choi, Jungsil; Li, Yexin Jessica; Rangan, Priyamvadha; … - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 644-660

Persistent link: https://www.econbiz.de/10012494708