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Bifactor analysis of motivation for charity sport event participation

Chiu, Weisheng; Lee, Young-Joo; Won, Doyeon - In: International review on public and non-profit marketing 13 (2016) 1, pp. 1-13

The purpose of this study was to examine the utility of the existing subscales of charity sport events (CSEs … more useful in predicting this group’s participation in charity sport events. …

Persistent link: https://www.econbiz.de/10011745033

We can fix this! : donor activism for nonprofit supply generation

Bradford, Tonya Williams - In: Journal of the Academy of Marketing Science 49 (2021) 2, pp. 397-417

Persistent link: https://www.econbiz.de/10012434111

Web disclosure of institutional information in nonprofit organizations : an approach in Portuguese charities

Carvalho, Amélia; Ferreira, Marisa R.; Lima, Sandra - In: International review on public and non-profit marketing 17 (2020) 1, pp. 41-58

Persistent link: https://www.econbiz.de/10012172970

An exploration of charity sport event donor perceptions of online peer-to-peer fundraising mechanisms

Filo, Kevin; Hookway, Nicholas; Wade, Matthew; Palmer, … - In: Sport management review 25 (2022) 5, pp. 847-870

Persistent link: https://www.econbiz.de/10014277030

No browsing, no donating : the impact of title and forwarder on browsing intention of online charity fundraising

Zheng, Chundong; Niu, Huan; Wang, Han - In: International review on public and non-profit marketing 21 (2024) 1, pp. 27-49

Persistent link: https://www.econbiz.de/10014501137

Increasing donor's perceived value from charitable involvement : a multi-segment approach to the American donor market

Graça, Sandra Simas - In: International review on public and non-profit marketing 20 (2023) 4, pp. 829-852

Persistent link: https://www.econbiz.de/10014437263

Pictures that are worth a thousand donations : how emotions in project images drive the success of online charity fundraising campaigns? : an image design perspective

Hou, Jian-Ren; Zhang, Jie Jennifer; Zhang, Kunpeng - In: MIS quarterly 47 (2023) 2, pp. 535-584

Persistent link: https://www.econbiz.de/10014422465

Determinants of Zakat donor behavior in a Gulf state

Al-Shamali, Sarah; AlMutairi, Shihanah - In: Journal of Islamic marketing 14 (2023) 11, pp. 2821-2844

Persistent link: https://www.econbiz.de/10014428808

Celebrity appeal effectiveness in donating to the cause : popular culture vs. religious celebrities

Al-Wugayan, Adel A. A. - In: International review on public and non-profit marketing 20 (2023) 2, pp. 369-391

Persistent link: https://www.econbiz.de/10014383317

What facilitate people to do charity? : the impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention

Quang An Ha; Phuong Nhi Nguyen Pham; Long Hoang Le - In: International review on public and non-profit marketing 19 (2022) 4, pp. 835-859

Persistent link: https://www.econbiz.de/10013483868

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