"This title identifies obstacles impeding conventional communications campaigns in today's world; the most appropriate responses to these problems might in fact be new marketing concepts. What the book ultimately reveals are the key factors in a successful street marketing campaign"--

"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--

"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--