The impact of word of mouth on service purchase decisions : examining risk and the interaction of tie strength and involvement
Peter A. Voyer (Odette School of Business, University of Windsor, Windsor, Canada) and Chatura Ranaweera (School of Business, Wilfrid Laurier University, Waterloo, Canada)
| Year of publication: |
2015
|
|---|---|
| Authors: | Voyer, Peter A. ; Ranaweera, Chatura |
| Published in: |
Journal of service theory and practice : JSTP. - Bingley : Emerald, ISSN 2055-6225, ZDB-ID 2819789-6. - Vol. 25.2015, 5, p. 636-656
|
| Subject: | Influence | Risk | Involvement | Word of mouth | Tie strenght | Service purchase decision | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Risiko |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSTP-04-2014-0070 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011417700