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Servicescape interior design and consumers' personality impressions
Orth, Ulrich R.; Heinrich, Frauke; Malkewitz, Keven - In: The journal of services marketing 26 (2012) 3, pp. 194-203
Persistent link: https://www.econbiz.de/10009568244
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Consumer processing of interior service environments : the interplay among visual complexity, processing fluency, and attractiveness
Orth, Ulrich R.; Wirtz, Jochen - In: Journal of service research : JSR 17 (2014) 3, pp. 296-309
Persistent link: https://www.econbiz.de/10010393229
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Anwendung der Conjoint-Analyse zur Vorbereitung eines internationalen Markteintritts
Scheer, Martina; Orth, Ulrich R.; Oppenheim, Peter - In: Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, … 48 (1999) 5, pp. 194-201
Persistent link: https://www.econbiz.de/10001390517
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The monetary value of medals for bottled wine
Orth, Ulrich R. (contributor) - In: Agricultural economics 47 (2001) 1, pp. 37-44
Persistent link: https://www.econbiz.de/10001559937
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Disentangling the influence of attachment anxiety and attachment security in consumer formation of attachments to brands
Proksch, Michael; Orth, Ulrich R.; Bethge, Franziska - In: Journal of consumer behaviour : an international … 12 (2013) 4, pp. 318-326
Persistent link: https://www.econbiz.de/10009780515
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Trust during retail encounters : a touchy proposition
Orth, Ulrich R.; Bouzdine-Chameeva, Tatiana; Brand, Kathrin - In: Journal of retailing 89 (2013) 3, pp. 301-314
Persistent link: https://www.econbiz.de/10009781853
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Sports teams heritage : measurement and application in sponsorship
Rose, Mei; Rose, Gregory; Merchant, Altaf; Orth, Ulrich R. - In: Journal of business research : JBR 124 (2021), pp. 759-769
Persistent link: https://www.econbiz.de/10012494017
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Designing for the genders : the role of visual harmony
Nickel, Kristina; Orth, Ulrich R.; Kumar, Minu - In: International journal of research in marketing : IJRM ; … 37 (2020) 4, pp. 697-713
Persistent link: https://www.econbiz.de/10012494711
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Consumer reponse to unethical corporate behavior : a re-examination and extension of the moral decoupling model
Haberstroh, Kristina; Orth, Ulrich R.; Hoffmann, Stefan; … - In: Journal of business ethics : JOBE 140 (2017) 1, pp. 161-173
Persistent link: https://www.econbiz.de/10011632236
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Moral decoupling feels good and makes buying counterfeits easy
Orth, Ulrich R.; Hoffmann, Stefan; Nickel, Kristina - In: Journal of business research : JBR 98 (2019), pp. 117-125
Persistent link: https://www.econbiz.de/10012007221