Part I: An Introduction to Social Media Monetization -- 1. Introduction -- Part II: A Strategic Framework for Social Media Monetization -- 2. How Companies Can Exploit the Commercial Value of Social Media Through Advertising -- 3. How Companies Can Use Social Media for Social Selling -- 4. How...

Although trust is widely acknowledged as critical in virtual settings, little is known regarding the antecedents and consequences of trust in leaders of virtual groups. Adopting a multi-level perspective, we propose the leadership’s communication behavior and the broader cultural context in...

This paper investigates whether, and if yes, under what conditions, cloud-based collaboration technologies have improved company performance in the high-tech, media and telecom (TMT) industries. Two results stand out. First, while adoption of collaboration technologies in TMT is ahead of other...

Intro -- Contents -- Preface -- Acknowledgments -- How to Read This Book -- PART I: A New Model for Customers in the Digital Age -- CHAPTER 1: The Customer Network Revolution -- CHAPTER 2: Network Science and Lessons for Business -- PART II: Five Strategies to Thrive with Customer Networks --...

"An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it."-Jeff Jarvis, author of What Would Google Do "This is the stuff that every business and nonprofit needs to embrace if they're going to succeed in a changing world."-Vivian Schiller,...