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Customer engagement planning emerging from the "individualist-collectivist"-framework : an empirical examination in China and UK
Bang, Nguyen; Chang, Kirk; Simkin, Lyndon - In: Marketing intelligence & planning 32 (2014) 1, pp. 41-65
Persistent link: https://www.econbiz.de/10010252037
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Prosperity of marketing in China
Wang, Yonggui (ed.) - 2016
Persistent link: https://www.econbiz.de/10011445018
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A retail perspective on the shopping behavior, cultures and personalities for China, United Arab Emirates, Belgium, India, Germany and America
Thomas, Taylor; Carraher, Charles E. - In: Journal of technology management in China 9 (2014) 3, pp. 289-296
Persistent link: https://www.econbiz.de/10010466425
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Factors influencing Chinese youth consumers' acceptance of mobile marketing
Gao, Tao; Sultan, Fareena; Rohm, Andrew J. - In: The journal of consumer marketing 27 (2010) 7, pp. 574-583
Persistent link: https://www.econbiz.de/10008772840
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Antecedents of consumer attitudes toward mobile marketing : a comparative study of youth markets in the United States and China
Gao, Tao; Rohm, Andrew J.; Sultan, Fareena; Huang, Suping - In: Thunderbird international business review 54 (2012) 2, pp. 211-224
Persistent link: https://www.econbiz.de/10009514392
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Chinese consumer market : the right way to achieve profitable growth
Tse, Edward - In: Best practices in international marketing, (pp. 123-137). 2002
Persistent link: https://www.econbiz.de/10001680886
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Influence of two modes of intergenerational communication on brand equity
Cai, Yuanyuan; Zhao, Guangzhi; He, Jiaxun - In: Journal of business research : JBR 68 (2015) 3, pp. 553-560
Persistent link: https://www.econbiz.de/10010496182
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Can involvement increase trust in a confusing online setting? : implications for marketing strategy
Tzeng, Shian-Yang; Shiu, Jerry Yuwen - In: South African journal of business management 51 (2020) 1, pp. 1-10
confusion on the purchase involvement-trust relationship. Using 570 effective samples randomly collected in Guangdong, China …
Persistent link: https://www.econbiz.de/10012589489
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Technologietransfer und Marktbearbeitung in Ost- und Südostasien
Arnold, Alison (contributor); Bühler, Kai (contributor);  … - 1998
Persistent link: https://www.econbiz.de/10013268662
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Consumer insecurity and preference for nostalgic products : evidence from China
Zhou, Ling; Wang, Tao; Zhang, Qin; Mou, Yupeng - In: Journal of business research : JBR 66 (2013) 12, pp. 2406-2411
Persistent link: https://www.econbiz.de/10010209643