This thesis covers (i) the application of the flagship store in the fast-moving consumer goods industry as a communication tool, (ii) the inclusion of future brand-directed consumer behavior (i.e., future brand loyalty, word-of-mouth advertising, standard and special product sales in the...

Nutrition labeling is the provision of information about nutrition content of individual food products at the point of purchase. Decades of marketing and nutrition research have been devoted to analyze how consumers perceive, process and respond to different nutrition label types and formats. In...

Corporate social responsibility (CSR) has become a substantial firm investment. However, the firm value implications of CSR, i.e., whether doing good aligns with doing well, are still a topic of hot debate in practice and research alike. More than three decades of research have only produced...

Produktempfehlungen sind im alltäglichen Umgang zwischen Konsumenten üblich und wirken sich stark auf Konsumentscheidungen aus. Das Verständnis von Faktoren, die Konsumenten dazu bringen, Empfehlungen zu befolgen, ist daher für Manager und Verbraucherforscher gleichermaßen relevant. Obwohl...

This thesis is concerned with sustainability in retailing. It begins with a literature review that provides deeper insights into relevant developments in retail research and practice with a focus on sustainability developments. Highlighting the importance of the topics CO2 and CSR, particular...

Traditional choice models assume that observable behavior results from an unspecified evaluation process of the observed individual. When it comes to the revelation of this process mere choice models rapidly meet their boundaries, as psychological factors (e.g., consumers' perception or...