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Emotional and cognitive reactions to marketing stimuli : mechanisms underlying judgements and decision making in behavioral and consumer neuroscience

Drugău-Constantin, Andreea - In: Economics, management and financial markets 13 (2018) 4, pp. 45-50

Persistent link: https://www.econbiz.de/10012028182

When consumers struggle : action crisis and its effects on problematic goal pursuit

Vann, Richard J.; Rosa, Jose Antonio; McCrea, Sean M. - In: Psychology & marketing 35 (2018) 9, pp. 696-709

Persistent link: https://www.econbiz.de/10011970125

Effects of influencer marketing on Instagram

Riedl, Joachim; Luckwald, Lisa von - 2019 - revised Feb. 2019, v5.2

Persistent link: https://www.econbiz.de/10012108679

Exploring Korean consumers' attitudes toward ethical consumption behavior in the light of affect and cognition

Lee, Hyemi; Cheon, Hyejung - In: Journal of international consumer marketing 30 (2018) 2, pp. 98-114

Persistent link: https://www.econbiz.de/10011917523

Consumer attitude formation from eWOM : interplay between cognition and affect

Kim, Jinsoo - In: International journal of internet marketing and … 11 (2017) 4, pp. 330-354

Persistent link: https://www.econbiz.de/10011859084

Remembering satiation : the role of working memory in satiation

Nelson, Noelle M.; Redden, Joseph P. - In: Journal of consumer research : JCR ; an … 44 (2017) 3, pp. 633-650

Persistent link: https://www.econbiz.de/10011755399

Impact of cognition, affect, and social factors on technology adoption

AlSaleh, Dhoha A.; Thakur, Ramendra - In: International journal of technology marketing : IJTMkt 13 (2019) 2, pp. 178-200

Persistent link: https://www.econbiz.de/10012140202

The mind and heart of resonance : the role of cognition and emotions in frame effectiveness

Giorgi, Simona - In: Journal of management studies : JMS 54 (2017) 5, pp. 711-738

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Frame flexibility : the role of cognitive and emotional framing in innovation adoption by incumbent firms

Raffaelli, Ryan; Glynn, Mary Ann; Tushman, Michael L. - 2018

Why do incumbent firms frequently reject non-incremental innovations? Beyond technical, structural, or economic factors, we propose an additional factor: the degree of the top management team's (TMT) frame flexibility, i.e., their capability to perceptually expand an innovation's categorical...

Persistent link: https://www.econbiz.de/10011901491

Publicity about athlete endorsers affects responses to ads via motivational activation

Read, Glenna L.; Kim, Jihoon; Lee, Yen-I; Sun, Shuoya; … - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 2, pp. 101-112

Persistent link: https://www.econbiz.de/10013346950