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Social media advertising through private messages and public feeds : a congruency effect between communication channels and advertising appeals

Zeng, Fue; Wang, Ruijuan; Li, Stella Yiyan; Qu, Zhe - In: Information & management : the internat. journal of … 59 (2022) 4, pp. 1-16

Persistent link: https://www.econbiz.de/10013271893

A picture says more than a thousand words : using consumer neuroscience to study instagram users' responses to influencer advertising

Pozharliev, Rumen; Rossi, Dario; De Angelis, Matteo - In: Psychology & marketing 39 (2022) 7, pp. 1336-1349

Persistent link: https://www.econbiz.de/10013280100

Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea

Choi, Chang-Won - In: Journal of global scholars of marketing science : … 32 (2022) 2, pp. 145-161

Persistent link: https://www.econbiz.de/10013177323

Social media advertising : how online motivations and congruency influence perceptions of trust

Carlson, Jeffrey R.; Hanson, Sara; Pancras, Joseph; … - In: Journal of consumer behaviour 21 (2022) 2, pp. 197-213

Persistent link: https://www.econbiz.de/10013177504

Factors influencing the buying behaviour of millennials towards insurance products in the Nigerian insurance market

Sodiq, Bamgbose Olalekan - In: Journal of economics and management research 9 (2020), pp. 86-101

Persistent link: https://www.econbiz.de/10012664934

Social media advertisements and their influence on consumer purchase intention

Sriram, K. V.; Namitha, K. P.; Kamath, Giridhar B. - In: Cogent business & management 8 (2021) 1, pp. 1-18

Rapid rise in social media users has spawned a new form of advertising for businesses called social media advertising …-grabbing details, emotional appeal, and celebrity endorsement all had an effect on how social media advertising was evaluated. The …

Persistent link: https://www.econbiz.de/10012669053

Facebook's Advertising Influences on The Purchase Intention of Millennials Customers : The Evidence from Vietnam

Nguyen, Cuong; Nguyen, Nhan - 2021

This study examines the effect on the customer purchasing behaviour of Facebook's applications and activities and offers in-depth details on whether customers are paying attention to their peer-to-peer activities. This study applies a quantitative research methodology using a questionnaire...

Persistent link: https://www.econbiz.de/10013322451

Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media

Chen, Huan; Wang, Ye; Qiao, Fei - In: Journal of global marketing 34 (2021) 1, pp. 38-55

Persistent link: https://www.econbiz.de/10012483620

The impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers

Arman Hj Ahmad; Idris, Izian; Mason, Cordelia; Shenn … - In: International journal of financial research 10 (2019) 5, pp. 54-65

Persistent link: https://www.econbiz.de/10012392473

Motivations to use social media : effects on the perceived informativeness, entertainment, and intrusiveness of paid mobile advertising

Noguti, Valeria; Waller, David - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 15/16, pp. 1527-1555

Persistent link: https://www.econbiz.de/10012395566