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Journal of Brand Management : year end review 2018

Powell, Shaun M. - In: The journal of brand management : an international journal 25 (2018) 6, pp. 494-499

Persistent link: https://www.econbiz.de/10011962800

Social comparison of luxury fashion brands : impact of ostentation and media habits

Tak, Preeti; Pareek, Ashish; Rishi, Bikramjit - In: The IUP journal of marketing management : IJMM 16 (2017) 1, pp. 29-46

Persistent link: https://www.econbiz.de/10011751004

Me, like Chanel : examining antecedents and consequences of consumers' luxury brand engagement on instagram

Kwon, Eunseon; Choi, Tae Rang; Ma, Liang - In: Journal of current issues and research in advertising 45 (2024) 1, pp. 1-21

Persistent link: https://www.econbiz.de/10014514643

Social Comparison of Luxury Fashion Brands : Impact of Ostentation and Media Habits

Tak, Preeti; Pareek, Ashish; Rishi, Bikramjit - 2018

The Indian luxury market has evolved in a dynamic manner. Consumers are more and more attracted to luxury fashion brands. The income levels have also risen which has given an opportunity to the consumers as well as the marketers. Luxury fashion brands are not only bought for their functional...

Persistent link: https://www.econbiz.de/10014114123

An integrative model for online community citizenship behavior of luxury fashion brands on Instagram

Hsu, Li-Chun - In: Journal of fashion marketing and management 28 (2024) 2, pp. 357-378

Persistent link: https://www.econbiz.de/10014495536

Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands

Kong, Hyun Min; Witmaier, Alexander; Ko, Eunju - In: Journal of business research : JBR 131 (2021), pp. 640-651

Persistent link: https://www.econbiz.de/10012545032

"Fame and Envy 2.0" in luxury fashion influencer marketing on Instagram : comparison between mega-celebrities and micro-celebrities

Jin, Seunga Venus; Muqaddam, Aziz - In: International journal of internet marketing and … 15 (2021) 2, pp. 176-200

Persistent link: https://www.econbiz.de/10012512743

Luxury brand value co-creation with online brand communities in the service encounter

Chapman, Alexis; Dilmperi, Athina - In: Journal of business research : JBR 144 (2022), pp. 902-921

Persistent link: https://www.econbiz.de/10013185060

Can't help falling in love? : how brand luxury generates positive consumer affect in social media

Mandler, Timo; Johnen, Marius; Gräve, Jan-Frederik - In: Journal of business research : JBR 120 (2020), pp. 330-342

Persistent link: https://www.econbiz.de/10012417135

Between you and me : the effects of content ephemerality and the role of social value orientation in luxury brands' social media communication

Lim, Heejin; Childs, Michelle; Cuevas, Leslie; Lyu, Jewon - In: Journal of global fashion marketing : JGfM 12 (2021) 2, pp. 120-132

Persistent link: https://www.econbiz.de/10012500702