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Arzneimittelforschung : durch Innovationen zum Markterfolg
Sedlacek, Hans-Harald - 2015
Persistent link: https://www.econbiz.de/10014010940
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First to market : is technological innovation in new product development profitable in health care industries?
Xin, Jenny Y.; Yeung, Andy C. L.; Cheng, T. C. E. - In: International journal of production economics 127 (2010) 1, pp. 129-135
Persistent link: https://www.econbiz.de/10008652489
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The Market valuation of outsourcing new product development
Raassens, Néomie; Wuyts, Stefan; Geyskens, Inge - In: Journal of marketing research : JMR 49 (2012) 5, pp. 682-695
Persistent link: https://www.econbiz.de/10009659290
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Stock market reaction to green vehicle innovation
Ba, Sulin; Lisic, Ling Lei; Liu, Qindong; Stallaert, Jan - In: Production and operations management : an international … 22 (2013) 4, pp. 976-990
Persistent link: https://www.econbiz.de/10009791611
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International diversification and the market value of new product introduction
Wang, Chi-feng; Chen, Li-yu; Chang, Shao-chi - In: Journal of international management 17 (2011) 4, pp. 333-347
Persistent link: https://www.econbiz.de/10009405775
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What brand do I use for my new product? : the impact of new product branding decisions on firm value
Kovalenko, Larisa; Sorescu, Alina; Houston, Mark B. - In: Journal of the Academy of Marketing Science 50 (2022) 2, pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
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When do third-party product reviews affect firm value and what can firms do? : the case of media critics and professional movie reviews
Chen, Yubo; Liu, Yong; Zhang, Jurui - In: Journal of marketing 76 (2012) 2, pp. 116-134
Persistent link: https://www.econbiz.de/10009737482
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When 1 + 1 > 2 : how investors react to new product releases announced concurrently with other corporate news
Warren, Nooshin L.; Sorescu, Alina - In: Journal of marketing 81 (2017) 2, pp. 64-82
Persistent link: https://www.econbiz.de/10011697512
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Media endorsements of new product announcements : a new marketing strategy
Doukas, Angelos J.; Guo, Jie Michael; Lam, Herbert Y. T.; … - In: European financial management : the journal of the … 22 (2016) 3, pp. 394-426
Persistent link: https://www.econbiz.de/10011711835
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Entscheidungsorientierte Mindestmargenkalkulation
Heidorn, Thomas - 2000
, Mindestmarge III Stückkosten und Mindestmarge IV Eigenkapitalkosten. …
Persistent link: https://www.econbiz.de/10010298866