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Visitor perceptions of European Holocaust heritage : a social media analysis
Craig Wight, A. - In: Tourism management : research, policies, practice 81 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012297550
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Towards social resilience : a quantitative and qualitative survey on citizens' perception of social media in emergencies in Europe
Reuter, Christian; Spielhofer, Thomas - In: Technological forecasting & social change : an … 121 (2017), pp. 168-180
Persistent link: https://www.econbiz.de/10011889720
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Regulating Digital Markets : The European Approach
Manganelli, Antonio; Nicita, Antonio - 2022
1 Introduction: digital transformation, big techs, and public policies -- 2 New economy(ies), new economics and new ‘digital’ rights -- 3 Big Techs, Market Power and Public Policies -- 4 Big techs and on-line information system -- 5 Private power and public policies: between antitrust and...
Persistent link: https://www.econbiz.de/10013040862
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Regulating digital markets : the European approach
Manganelli, Antonio; Nicita, Antonio - 2022
This book explores the regulatory options for digital platforms and data economies. The trade-offs between the market value of information and individual privacy rights are examined to provide rationale for regulation and policy suggestions. A general conceptual framework is provided for digital...
Persistent link: https://www.econbiz.de/10012627937
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Customer engagement behavior : interacting with companies and brands on Facebook
Bitter, Sofie; Grabner-Kräuter, Sonja - In: The changing roles of advertising : [extended versions …, (pp. 3-17). 2013
Persistent link: https://www.econbiz.de/10009773069
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Guest editors' perspective: Followers, likes, and page clicks : oh my! ; a new frontier for social media in Western Europe
Cravens, Karen S.; Oliver, Elizabeth Goad; Perryman, … - In: Business horizons 57 (2014) 6, pp. 691-693
Persistent link: https://www.econbiz.de/10010433312
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Differences in the city branding of European capitals based on online vs. offline sources of information
Molina, Arturo; Fernández, Alejandra C.; Gómez, Mar; … - In: Tourism management : research, policies, practice 58 (2017), pp. 28-39
Persistent link: https://www.econbiz.de/10011634629
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Unfolding the Twitter scene of the 2017 UEFA Champions League Final : social media networks and power dynamics
Yan, Grace; Watanabe, Nicholas M.; Shapiro, Stephen L.; … - In: European Sport management quarterly : ESMQ 19 (2019) 4, pp. 419-436
Persistent link: https://www.econbiz.de/10012177435
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Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert - In: Journal of marketing management : MM 34 (2018) 17/18, pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
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The management of digital marketing strategies in social network services : a comparison between American and European organizations
Matosas-López, Luis - In: Journal of open innovation : technology, market, and … 7 (2021) 1/65, pp. 1-16
) used in America and Europe. This work, unlike previous research that analyze digital marketing strategies in SNSs in a …
Persistent link: https://www.econbiz.de/10012490445