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Pires, Guilherme D.; Stanton, John - 2019

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What components should be included in advertising literacy education? : effect of component types and the moderating role of age

Hwang, Yoori; Yum, Jung-Yoon; Jeong, Se-Hoon - In: Journal of advertising : official publication of the … 47 (2018) 4, pp. 347-361

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Effectiveness of animated spokes-character in advertising targeted to kids

Shuja, Komal; Ali, Mazhar; Anjum, Munazzah Mehak; … - 2018

The purpose of this study is to find the effectiveness of using animated characters in advertising targeted to kids. The research design is quantitative and its research type is causal. The respondents of the study are "Pre-primary school going kids" from nine different schools belonging to...

Persistent link: https://www.econbiz.de/10012124705

Customer segmentation and factors affecting willingness to order private label brands : an e-grocery shopper's perspective

Jagani, Khyati; Vasavada-Oza, Falguni; Chauhan, Himani - In: Improving marketing strategies for private label products, (pp. 227-253). 2020

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Mobile targeting using customer trajectory patterns

Ghose, Anindya; Li, Beibei; Liu, Siyuan - In: Management science : journal of the Institute for … 65 (2019) 11, pp. 5027-5049

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Non-deceptive deliberate purchase of brand lookalikes : a BOP customer value perspective

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Ethnic marketing to the global millennial consumers : challenges and opportunities

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Can multiple new-product messages attract different consumer segments? : gaming advertisements’ interaction with targets affects brand attitudes and purchase intentions

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Optimal targeting of advertisement for new products with multiple consumer segments

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