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Izberk-Bilgin, Elif - In: Journal of consumer research : JCR ; an … 41 (2014/15), pp. 158-182

Persistent link: https://www.econbiz.de/10010383346

Infidel brands : unveiling alternative meanings of global brands at the nexus of globalization, consumer culture, and Islamism

Izberk-Bilgin, Elif - In: Journal of consumer research : JCR ; an … 39 (2012/13) 4, pp. 663-687

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Culture theories in global marketing : a literature-based assessment

Nakata, Cheryl; Izberk-Bilgin, Elif - In: Beyond Hofstede : culture frameworks for global …, (pp. 61-77). 2009

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Integrating marketing and information services functions : a complementarity and competence perspective

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Integrating marketing and information services functions: a complementarity and competence perspective

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Infidel Brands: Unveiling Alternative Meanings of Global Brands at the Nexus of Globalization, Consumer Culture, and Islamism

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Infidel Brands: Unveiling Alternative Meanings of Global Brands at the Nexus of Globalization, Consumer Culture, and Islamism

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Religion and ideology are prominent forces shaping consumption. While consumer researchers have studied both topics considerably, examinations of religious ideology remain scant. Notably lacking is research on how religion, myths, and ideology intertwine in the marketplace, informing attitudes...

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Laborgistique : nouvelle stratégie pour le management

Roux, Dominique - 2004

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Nobel en économie

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La réforme des services publics par l'ouverture à la concurrence

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