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The underpinning strategies leading to high value perception of luxury fashion brands

Roncha, Ana; Montecchi, Matteo - In: The IUP journal of brand management : IJBRM 14 (2017) 3, pp. 7-21

Persistent link: https://www.econbiz.de/10011751007

Brand loyalties in designer luxury and fast fashion co-branding alliances

Shen, Bin; Choi, Tsan-Ming; Chow, Pui-Sze - In: Journal of business research : JBR 81 (2017), pp. 173-180

Persistent link: https://www.econbiz.de/10011771672

Measuring the impact of beliefs on luxury buying behavior in an emerging market : empirical evidence from India

Jain, Sheetal; Khan, Mohd Naved - In: Journal of fashion marketing and management 21 (2017) 3, pp. 341-360

Persistent link: https://www.econbiz.de/10011773343

How brand interaction in pop-up shops influences consumers' perceptions of luxury fashion retailers

Taube, Julia; Warnaby, Gary - In: Journal of fashion marketing and management 21 (2017) 3, pp. 385-399

Persistent link: https://www.econbiz.de/10011773347

Critical success factors in strategic brand management in luxury fashion markets : the case of Isaia

Risitano, Marcello; Sorrentino, Annarita; Quintano, Michele - In: Advancing insights on brand management, (pp. 65-80). 2017

Persistent link: https://www.econbiz.de/10011855035

The mediating role of customer relationship on the social media marketing and purchase intention relationship with special reference to luxury fashion brands

Gautam, Vikas; Sharma, Vikram - In: Journal of promotion management : JPM 23 (2017) 6, pp. 872-888

Persistent link: https://www.econbiz.de/10011799628

Visual communication of luxury fashion brands on social media : effects of visual complexity and brand familiarity

Lee, Jung Eun; Hur, Songyee; Watkins, Brandi - In: The journal of brand management : an international journal 25 (2018) 5, pp. 449-462

Persistent link: https://www.econbiz.de/10011919444

Leveraging a luxury fashion brand through social media

Romão, Maria Teresa; Moro, Sérgio; Rita, Paulo; … - In: European research on management and business economics 25 (2019) 1, pp. 15-22

luxury brand's most relevant social network which acts as a showcase (Instagram). A data mining approach is proposed for … modeling the number of likes on Instagram using 365 posts published in the luxury brand's different social networks between … 2015 and 2016. Fifteen features related with the brand's social networks, product characteristics and visibility in …

Persistent link: https://www.econbiz.de/10011956812

Luxury brand desirability and fashion equity : the joint moderating effect on consumers' commitment toward luxury brands

Pham, Mélanie; Valette-Florence, Pierre; Vigneron, Franck - In: Psychology & marketing 35 (2018) 12, pp. 902-912

Persistent link: https://www.econbiz.de/10011970109

The flagship stores as sustainability communication channels for luxury fashion retailers

Arrigo, Elisa - In: Journal of retailing and consumer services 44 (2018), pp. 170-177

Persistent link: https://www.econbiz.de/10011904369