Similar Search Results

How the digital environment and its user experience effects the customer's perception of luxury brands and co-creation of brand value

Richards-Carpenter, Nastaran Norouzi; Grantz, Thimo - In: Building corporate identity, image and reputation in …, (pp. 487-514). 2022

Persistent link: https://www.econbiz.de/10012609421

Rebranding - a criteria-based analysis and comparison of the rebranding strategies of the fashion heritage brands Burberry and J.Crew

Cleff, Thomas; Elezi, Ernesa; Walter, Nadine - 2020

Persistent link: https://www.econbiz.de/10012601647

Online brand communities, customer participation and loyalty in the luxury fashion industry : strategic insights

Ozuem, Wilson; Willis, Michelle - In: The art of digital marketing for fashion and luxury …, (pp. 107-129). 2021

Persistent link: https://www.econbiz.de/10012607354

Building a sustainable brand image in luxury fashion companies

Faraoni, Monica - In: The art of digital marketing for fashion and luxury …, (pp. 273-296). 2021

Persistent link: https://www.econbiz.de/10012607412

Retaining the Cachet of Luxury Fashion Brands on Social Media Through Storytelling and Narratives

Y, Hemantha - 2021

study incorporates qualitative study, i.e., content analysis of top five luxury fashion brands, namely, Nike, Hermès, GUCCI …, Adidas and Louis Vuitton, as rated by Brandwatch index-Q4 2019 Fashion index across social media platforms. The study finds … that these luxury brands have showcased their brand philosophy and heritage which reflects the brand journey by formulating …

Persistent link: https://www.econbiz.de/10013237055

Key success factors to be sustainable and innovative in the textile and fashion industry : evidence from two Italian luxury brands

Bernardi, Alberta; Cantù, Chiara Luisa; Cedrola, Elena - In: Journal of global fashion marketing : JGfM 13 (2022) 2, pp. 116-133

Persistent link: https://www.econbiz.de/10013270691

The strategic value of the mono-brand store for European luxury fashion brands

Moore, Christopher M. - In: The Oxford handbook of luxury business, (pp. 353-377). 2022

Persistent link: https://www.econbiz.de/10013273941

Fashion & luxury marketing

Solomon, Michael R.; Mrad, Mona - 2022

Persistent link: https://www.econbiz.de/10013202999

Is my design better? : a co-creation perspective for online fashion design

Zhang, Hao; Ma, Zengguang - In: Journal of research in interactive marketing : … 16 (2022) 3, pp. 384-402

Persistent link: https://www.econbiz.de/10013286432

Storytelling in luxury fashion : brands, visual cultures, and technologies

Sikarskie, Amanda Grace (ed.) - 2021

Retail Space: Bodily Engagement With a Luxury Fashion Brand Through Spatial and Heritage Storytelling -- 10 New Old Stories … Marketing in Fashion -- 7 Louboutin's Red: Using Color to Connect France's Past and Present -- 8 Japan's Fashion Subculture …

Persistent link: https://www.econbiz.de/10013182822