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Detoxifying luxury and fashion...
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131
Critical success factors in strategic
brand
management in luxury
fashion
markets : the case of Isaia
Risitano, Marcello
;
Sorrentino, Annarita
;
Quintano, Michele
- In:
Advancing insights on brand management
,
(pp. 65-80)
.
2017
Persistent link: https://www.econbiz.de/10011855035
Saved in:
132
Advertising for luxury and
fashion
goods : an emerging area
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 389-390
Persistent link: https://www.econbiz.de/10011567051
Saved in:
133
Scarcity as a desirable attribute of luxury
fashion
brands in millennial marketing
Ballina, Javier F. de la
;
Ballina, Isabel de la
- In:
Market : review for marketing theory and practice
31
(
2019
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10012160303
Saved in:
134
Optimal advertisement budget allocation and coordination in luxury
fashion
supply chains with multiple
brand
-tier products
Choi, Tsan-Ming
;
Liu, Na
- In:
Transportation research / E : an international journal
130
(
2019
),
pp. 95-107
Persistent link: https://www.econbiz.de/10012117854
Saved in:
135
Product development process of an international luxury
fashion
brand
: implications to Hong Kong
fashion
trading and manufacturing companies
Fung, Yi-Ning
;
Choi, Tsan-Ming
- In:
Contemporary case studies on fashion production, …
,
(pp. 27-41)
.
2018
Persistent link: https://www.econbiz.de/10011790479
Saved in:
136
Brand
loyalties in designer luxury and fast
fashion
co-branding alliances
Shen, Bin
;
Choi, Tsan-Ming
;
Chow, Pui-Sze
- In:
Journal of business research : JBR
81
(
2017
),
pp. 173-180
Persistent link: https://www.econbiz.de/10011771672
Saved in:
137
Measuring the impact of beliefs on luxury buying behavior in an emerging market : empirical evidence from India
Jain, Sheetal
;
Khan, Mohd Naved
- In:
Journal of fashion marketing and management
21
(
2017
)
3
,
pp. 341-360
Persistent link: https://www.econbiz.de/10011773343
Saved in:
138
How
brand
interaction in pop-up shops influences consumers' perceptions of luxury
fashion
retailers
Taube, Julia
;
Warnaby, Gary
- In:
Journal of fashion marketing and management
21
(
2017
)
3
,
pp. 385-399
Persistent link: https://www.econbiz.de/10011773347
Saved in:
139
A structural model of the antecedents and consequences of Generation Y luxury
fashion
goods purchase decisions
Soh, Catherine Qian Ying
;
Sajad Rezaei
;
Gu, Man-Li
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
2
,
pp. 180-204
Persistent link: https://www.econbiz.de/10011748504
Saved in:
140
The underpinning strategies leading to high value perception of luxury
fashion
brands
Roncha, Ana
;
Montecchi, Matteo
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
3
,
pp. 7-21
Persistent link: https://www.econbiz.de/10011751007
Saved in:
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