art-based brand management in the fashion sector. It provides a categorization of the strategies that fashion firms employ …Klappentext: Despite being vastly different both socially and economically, art and fashion are increasingly converging … when they join the art world and illustrates how art and fashion brands can interact strategically at different levels …

This study aimed to investigate the effect of values, brand consciousness, and behavioral intentions of consumers on … their consumption of luxury fashion apparel. The study was an applied research in terms of purpose, a survey in terms of … luxury fashion apparel stores in Tehran. The data collection tools were the instrumental/terminal values questionnaire of …

have a positive effect on their Brand Consciousness in regard to luxury fashion clothing. Also, customers’ Terminal Values … did not show a significant effect on Brand Consciousness. The results of this study can help luxury fashion clothing …This study aimed to explore the role of customers' values, brand consciousness, and behavioral intentions in the demand …

loyalty towards a brand. The luxury fashion market of India offers great opportunities to marketers. India's luxury market is … empirical relationship of self-concept and attitudinal brand loyalty in the context of female consumer-luxury fashion brand … attitudinal brand loyalty is high in luxury fashion purchase. Therefore, the process of shaping a marketing strategy should …