Showing 1 - 10 of 199
Persistent link: https://www.econbiz.de/10014552775
Persistent link: https://www.econbiz.de/10011951293
Persistent link: https://www.econbiz.de/10012814876
In this paper we study the impact of time-shifting on TV consumption and ad viewership. We analyze the results of a field experiment in which a random sample of ”triple-play” households were given a set of premium TV channels broadcasting popular movies and TV shows without commercial...
Persistent link: https://www.econbiz.de/10014034730
Persistent link: https://www.econbiz.de/10011577148
Persistent link: https://www.econbiz.de/10012198582
Persistent link: https://www.econbiz.de/10011964555
Persistent link: https://www.econbiz.de/10010433228
Persistent link: https://www.econbiz.de/10012403960
Persistent link: https://www.econbiz.de/10012493811