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Perspectives on consumer choice : from behavior to action, from action to agency
Foxall, Gordon R. - 2016
Persistent link: https://www.econbiz.de/10011522666
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Perspectives on Consumer Choice : From Behavior to Action, from Action to Agency
Foxall, Gordon R. - 2016
research in economic psychology, behavioral economics and philosophy as well as marketing and consumer research. . …
Persistent link: https://www.econbiz.de/10014017652
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Marktpsychologie : Grundlagen und Anwendung
Raab, Gerhard; Unger, Fritz - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001607545
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Marktpsychologie : Grundlagen und Anwendung
Raab, Gerhard; Unger, Fritz - 2005 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014011412
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Pharmaceutical Advertising as a Source of Consumer Self-Empowerment : Evidence from Four Countries
Koinig, Isabell - 2016 - 1st ed. 2016
Advertising’s Contribution to Consumer Self-Empowerment Target Groups Researchers and students in the fields of marketing, media …Effects of Health Communication and Pharmaceutical Advertising -- Taking Matters Global: The (Im)Possibilities of Cross …-Cultural Advertising -- Consumer Self-Empowerment: Increasing Consumer Control and Choice -- Modelling Consumer Self …
Persistent link: https://www.econbiz.de/10014019336
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Pharmaceutical advertising as a source of consumer self-empowerment : evidence from four countries
Koinig, Isabell - 2016
Persistent link: https://www.econbiz.de/10011429121
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Angewandte Handelspsychologie reloaded : modernes Shopper Marketing
Hurth, Joachim - 2023 - 1. Auflage
Persistent link: https://www.econbiz.de/10012695866
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The Right Sensory Mix : Targeting Consumer Product Development Scientifically
Derval, Diana - 2010
Berry-AMA Book Prize FINALIST 2011! “The Right Sensory Mix” is one of the four best marketing books in 2011 according … to the American Marketing Association Foundation. The Berry-AMA Book Prize is awarded annually be the Foundation (AMAF …) and recognizes books whose innovative ideas have had significant impact on marketing and related fields. For additional …
Persistent link: https://www.econbiz.de/10013522860
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The right sensory mix : targeting consumer product development scientifically
Derval, Diana - 2010
Persistent link: https://www.econbiz.de/10008663187
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The dark side of social media : a consumer psychology perspective
Scheinbaum, Angeline Close (ed.) - 2018
Foreword: the bright side of social media / Ashesh Mukherjee -- Foreword: the dark side of social media / Leyland Pitt -- A framework for the dark side of social media -- A framework for the dark side of social media : from digital drama to digital over-engagement / Angeline Close Scheinbaum --...
Persistent link: https://www.econbiz.de/10011664082