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On the equilibria and efficiency of the GSP mechanism in keyword auctions with externalities

Giotis, Ioannis; Karlin, Anna R. - In: Internet and network economics : 4th international …, (pp. 629-638). 2008

Persistent link: https://www.econbiz.de/10003792916

Alternative Internet-Suchdienste

Maaß, Christian; Pietsch, Gotthard - In: Das Wirtschaftsstudium : wisu ; Zeitschrift für … 38 (2009) 1, pp. 66-69

Persistent link: https://www.econbiz.de/10003793952

Do consumers benefit from concentration in the New Economy? : a review of Google's mergers, acquisitions, and arrangements

Beschorner, Patrick Frank Ernst (contributor) - 2008

Within the last three years, Google has acquired YouTube and DoubleClick and has attempted to control part of Yahoo!'s search advertising business. Two of the deals have not raised antitrust concerns by competition authorities. I review these deals with a focus on consumer welfare. Consumers are...

Persistent link: https://www.econbiz.de/10003793997

Zentraler Informationszugang im Unternehmen durch profil- und kontextspezifische Suche

Gronau, Norbert; Bahrs, Julian - In: Technologiegetriebene Veränderungen der Arbeitswelt, (pp. 99-121). 2008

Persistent link: https://www.econbiz.de/10003794783

Special issue: A consumer stance at search engine marketing

Gauzente, Claire (contributor) - 2009

Persistent link: https://www.econbiz.de/10003812622

Postmodern paradigms and brand management in the "search" economy

Lim, Ming - In: International journal of internet marketing and … 5 (2009) 1, pp. 4-16

Persistent link: https://www.econbiz.de/10003812627

Antecedents and implications of search engine use as prepurchase information tools

Ruiz Mafe, Carla; Sanz Blas, Silvia - In: International journal of internet marketing and … 5 (2009) 1, pp. 17-42

Persistent link: https://www.econbiz.de/10003812631

Search engine loyalty : considering the commitment-loyalty link from a hedonic versus utilitarian perspective

Garnier, Marion - In: International journal of internet marketing and … 5 (2009) 1, pp. 43-73

Persistent link: https://www.econbiz.de/10003812635

Investigating customer click through behaviour with integrated sponsored and nonsponsored results

Jansen, Bernard J.; Spink, Amanda - In: International journal of internet marketing and … 5 (2009) 1, pp. 74-94

Persistent link: https://www.econbiz.de/10003812637

Advertisers' perceptions of search engine marketing

Karjaluoto, Heikki; Leinonen, Hannele - In: International journal of internet marketing and … 5 (2009) 1, pp. 95-112

Persistent link: https://www.econbiz.de/10003812638