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1
COMERCIO ELECTRÓNICO
Castañeda, David Hazael Torres
;
Zavala, Javier Guerra
- In:
Contribuciones a la Economía
(
2012
)
2012-07
medio de la red
Internet
y otras redes de computadoras, más allá de la utilización de las plataformas de comunicación como …
Persistent link: https://www.econbiz.de/10010583771
Saved in:
2
Digital marketing communication in global marketplaces : a review of extant research, future directions, and potential approaches
Shankar, Venkatesh
;
Grewal, Dhruv
;
Sunder, Sarang
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 541-565
Persistent link: https://www.econbiz.de/10013271774
Saved in:
3
Attracting applicants through the organization's social media page : signaling employer brand personality
Carpentier, Marieke
;
Van Hoye, Greet
;
Weijters, Bert
- In:
Journal of vocational behavior
115
(
2019
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012137613
Saved in:
4
Social responsibility influence on customer trust in hotels : mediating effects of reputation and word-of-mouth
Reza Jalilvand, Mohammad Reza
;
Vosta, Leila Nasrolahi
; …
- In:
Tourism review : the official journal of the AIEST
72
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011667358
Saved in:
5
Employer branding : attracting and retaining talent in financial services
Näppä, Anna
;
Farshid, Mana
;
Foster, Tim
- In:
Journal of financial services marketing : JFSM
19
(
2014
)
2
,
pp. 132-145
Persistent link: https://www.econbiz.de/10010497772
Saved in:
6
The impact of corporate volunteering on CSR image : a consumer perspective
Plewa, Carolin
;
Conduit, Jodie
;
Quester, Pascale G.
; …
- In:
Journal of business ethics : JOBE
127
(
2015
)
3
,
pp. 643-659
Persistent link: https://www.econbiz.de/10010503918
Saved in:
7
Seller reputation : from word-of-mouth to centralized feedback
Cai, Hongbin
;
Jin, Ginger Zhe
;
Liu, Chong
;
Zhou, Li-An
- In:
International journal of industrial organization
34
(
2014
),
pp. 51-65
Persistent link: https://www.econbiz.de/10011292596
Saved in:
8
How risky are services? : an empirical investigation on the antecedents and consequences of perceived risk for hotel service
Sun, Jin
- In:
International journal of hospitality management
37
(
2014
),
pp. 171-179
Persistent link: https://www.econbiz.de/10010354186
Saved in:
9
The differential impact of monological and dialogical corporate social responsibility communication strategies on brand trust in the credence goods market
Dai, Wenbin
;
Reich, Allen Z.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 231-248
Persistent link: https://www.econbiz.de/10013553048
Saved in:
10
Customer loyalty intentions in broadband
internet
services
Murugan, Rajeswari
;
Rajendran, G.
- In:
International journal of business innovation and research
7
(
2013
)
4
,
pp. 487-503
Persistent link: https://www.econbiz.de/10010212325
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