Similar Search Results

Zou, Wenbo; Wang, Jinjie; Yan, Jubo - 2021

adding a ratings system similar to the real-world online feedback systems increases sellers' post-market trustworthiness …) more rewarding. Somewhat unexpectedly, adding the feedback system indeed increases the buyers' post-market trustworthiness …. Results from the two experiments together suggest that the online market experience may shape trust-worthiness, but for the …

Persistent link: https://www.econbiz.de/10013242600

Social Media Influencer in Advertising : The Role of Attractiveness, Expertise and Trustworthiness

Chekima, Brahim; Chekima, Fatima Zohra; Adis, … - 2021

influencer credibility (attractiveness, trustworthiness, and expertise) on advertising effectiveness (attitude toward the product …

Persistent link: https://www.econbiz.de/10013249992

Preparing for takeoff : set up social media for travel planning

Sakshi; Saha, Raiswa; Kumar, J. Ramesh; Bansal, Harbhajan - In: International journal of business innovation and … 28 (2022) 1, pp. 43-59

Persistent link: https://www.econbiz.de/10013253112

Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...

Janmohammadi, Mahshid - In: International journal of electronic marketing and … 13 (2022) 2, pp. 206-223

Persistent link: https://www.econbiz.de/10013255655

Influence of short-form content (SFC) in social media on voluntary user acceptance behavior

Kang, Inwon; Yang, Yi; Lee, Ji-Soo; Kuanysh, Abdylashov - In: Journal of international trade & commerce 17 (2021) 6, pp. 69-89

Persistent link: https://www.econbiz.de/10013269940

Antecedents of trust in product review blogs and their impact on users' behavioral intentions

Raposo Junior, Antonio Eliezer; Mainardes, Emerson Wagner; … - In: The international review of retail, distribution and … 32 (2022) 3, pp. 266-292

Persistent link: https://www.econbiz.de/10013274269

Impact of brands' Facebook page characteristics and followers' comments on trust building and purchase intention : alternative attractiveness as moderator

Davoud Nikbin; Thineletchemy Aramo; Iranmanesh, Mohammad; … - In: Journal of consumer behaviour 21 (2022) 3, pp. 494-508

Persistent link: https://www.econbiz.de/10013275504

Understanding the brand and website effects of online loyalty : a mediation perspective

Wong, Amy; Haque, Mehruba - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 3/4, pp. 333-368

Persistent link: https://www.econbiz.de/10013206555

The effects of mobile phone use motives on the intention to use location-based advertising : the mediating role of media affinity and perceived trust and risk

Jung, A-Reum; Heo, Jun - In: International journal of advertising : the review of … 41 (2022) 5, pp. 930-947

Persistent link: https://www.econbiz.de/10013209477

Stranger danger? : cue-based trust in online consumer product review videos

Pfeuffer, Alexander; Phua, Joe - In: International journal of consumer studies 46 (2022) 3, pp. 964-983

Persistent link: https://www.econbiz.de/10013177048