Zou, Wenbo; Wang, Jinjie; Yan, Jubo - 2021
adding a ratings system similar to the real-world online feedback systems increases sellers' post-market trustworthiness …) more rewarding. Somewhat unexpectedly, adding the feedback system indeed increases the buyers' post-market trustworthiness …. Results from the two experiments together suggest that the online market experience may shape trust-worthiness, but for the …