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The future of advertising research : new directions and research needs
Taylor, Charles Raymond; Carlson, Les - In: Journal of marketing theory and practice : JMTP 29 (2021) 1, pp. 51-62
Persistent link: https://www.econbiz.de/10012483501
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Culture and health persuasion : differences between Koreans and Americans
Yoon, Sukki; Lalwani, Ashok K.; Vargas, Patrick T.; … - In: Journal of current issues and research in advertising 42 (2021) 1, pp. 83-101
Persistent link: https://www.econbiz.de/10012483553
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The role of ambiguity and skepticism in the effectiveness of sustainability labeling
Cho, Yoon-Na; Taylor, Charles Raymond - In: Journal of business research : JBR 120 (2020), pp. 379-388
Persistent link: https://www.econbiz.de/10012417141
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Minimalism in consumption : a typology and brand engagement strategies
Pangarkar, Aniruddha; Shukla, Paurav; Taylor, Charles … - In: Journal of business research : JBR 127 (2021), pp. 167-178
Persistent link: https://www.econbiz.de/10012494363
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Country-of-origin effects and consumer evaluations of ads within the context of economic crises
Bennett, Aronté M.; Kozup, John; Taylor, Charles Raymond - In: Journal of current issues and research in advertising 39 (2018) 1, pp. 52-66
Persistent link: https://www.econbiz.de/10012242895
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Electronic word of mouth as a promotional technique : new insights from social media
Chu, Shu-Chuan (ed.); Kim, Juran (ed.);  … - 2020 - First issued in paperback
Persistent link: https://www.econbiz.de/10012244839
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Cross-cultural and religious perspectives on marketing ethics
Taylor, Charles Raymond; Panteqi, Mivena - In: The SAGE handbook of marketing ethics, (pp. 43-57). 2021
Persistent link: https://www.econbiz.de/10012304703
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Ethical considerations for pharmaceutical marketing
Lolk, Christian; Taylor, Charles Raymond - In: The SAGE handbook of marketing ethics, (pp. 326-338). 2021
Persistent link: https://www.econbiz.de/10012306237
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Marketing ethics and regulation of marketing activity : the role of government and industry
Eagle, Lynne C.; Dahl, Stephan; Pelsmacker, Patrick de; … - In: The SAGE handbook of marketing ethics, (pp. 498-517). 2021
Persistent link: https://www.econbiz.de/10012306768
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Concluding comments regarding the challenges of marketing ethics
Pelsmacker, Patrick de; Eagle, Lynne C.; Dahl, Stephan; … - In: The SAGE handbook of marketing ethics, (pp. 518-529). 2021
Persistent link: https://www.econbiz.de/10012306770