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Are Super Bowl ads a super waste of money? : examining the intermediary roles of customer-based brand equity and customer equity effects
Raithel, Sascha; Taylor, Charles Raymond; Hock, Stefan J. - In: Journal of business research : JBR 69 (2016) 9, pp. 3788-3794
Persistent link: https://www.econbiz.de/10011515263
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How do 3-dimensional images promote products on the Internet?
Choi, Yung Kyun; Taylor, Charles Raymond - In: Journal of business research : JBR 67 (2014) 10, pp. 2164-2170
Persistent link: https://www.econbiz.de/10010400095
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The financial impact of loyalty programs in the hotel industry : a social exchange theory perspective
Lee, Johnny JiungYee; Capella, Michael L.; Taylor, … - In: Journal of business research : JBR 67 (2014) 10, pp. 2139-2146
Persistent link: https://www.econbiz.de/10010400098
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Effects of mobile direct experience on perceived interactivity and attitude toward smartphone applications
Kim, Juran; Lee, Ki Hoon; Taylor, Charles Raymond - In: Journal of global scholars of marketing science : … 23 (2013) 3, pp. 282-296
Persistent link: https://www.econbiz.de/10010408105
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Best practices for cross-cultural advertising research : are the rules being followed?
Taylor, Charles Raymond; Bowen, C. Luke - In: Handbook of research on international advertising, (pp. 3-19). 2012
Persistent link: https://www.econbiz.de/10009513233
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Advertising appeals strategy: moderating effect on the relationship between innovation and customer equity drivers in China
Zhang, Hao; Ko, Eunju; Taylor, Charles Raymond - In: International marketing : emerging markets, (pp. 111-136). 2011
Persistent link: https://www.econbiz.de/10008937375
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Special issue: New developments in e-commerce
Taylor, Charles Raymond (contributor) - 2008
Persistent link: https://www.econbiz.de/10003748318
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Academic insights : an application of multiple-group causal models in assessing cross-cultural measurement equivalence
Myers, Matthew B.; Calantone, Roger J.; Page, Thomas J.; … - 2008
Persistent link: https://www.econbiz.de/10003655558
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Who standardizes advertising more frequently, and why do they do so? : a comparison of US and Japanese subsidiaries' advertising practices in the European Union
Taylor, Charles Raymond; Okazaki, Shintaro - 2008
Persistent link: https://www.econbiz.de/10003656203
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MNC control over foreign market ventures: do host governments still play a major role?
Zou, Shaoming; Taylor, Charles Raymond; Fang, Eric - In: Reviving traditions in research on international market …, (pp. 35-47). 2003
Persistent link: https://www.econbiz.de/10002566098