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Conversations with(in) the collective unconscious by consumers, brands, and relevant others
Woodside, Arch G.; Megehee, Carol M.; Sood, Suresh - In: Journal of business research : JBR 65 (2012) 5, pp. 594-602
Persistent link: https://www.econbiz.de/10009526586
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Implemented strategies in business-to-business contexts
Woodside, Arch G.; Pattinson, Hugh M.; Montgomery, David B. - In: Business-to-business marketing management : strategies, …, (pp. 323-355). 2012
Persistent link: https://www.econbiz.de/10009532700
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Tourism's destination dominance and marketing website usefulness
Woodside, Arch G.; Vicente, Ramos Mir; Mora Duque, Mariana - In: International journal of contemporary hospitality management 23 (2011) 4, pp. 552-564
Persistent link: https://www.econbiz.de/10009266597
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Revisiting problem gamblers' harsh gaze on casino services : applying complexity theory to identify exceptional customers
Woodside, Arch G.; Prentice, Catherine; Larsen, Anders - In: Psychology & marketing 32 (2015) 1, pp. 65-77
Persistent link: https://www.econbiz.de/10011287634
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Imprinting, honeymooning, or maturing : testing three theories of how interfirm social bonding impacts suppliers' allocations of resources to business customers
Woodside, Arch G.; Baxter, Roger - In: Australasian marketing journal 23 (2015) 2, pp. 96-106
Persistent link: https://www.econbiz.de/10011338638
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Consuming alone : broadening Putnam's "bowling alone" thesis
Rauch, Andreas; Deker, Johannes S.; Woodside, Arch G. - In: Psychology & marketing 32 (2015) 9, pp. 967-976
Persistent link: https://www.econbiz.de/10011340187
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Case study research : theory, methods and practice
Woodside, Arch G. - 2010 - 1. ed.
Persistent link: https://www.econbiz.de/10011341557
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Heuristics-in-use in industrial interfirm-collaborating clusters
Lai, Wen-hsiang; Woodside, Arch G. - In: The journal of business & industrial marketing 30 (2015) 3/4, pp. 394-404
Persistent link: https://www.econbiz.de/10011342315
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Field guide to case study research in business-to-business marketing and purchasing
Woodside, Arch G. (ed.) - 2014 - 1st ed.
Persistent link: https://www.econbiz.de/10011344823
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Applying complexity theory to solve hospitality contrarian case conundrums : illuminating happy-low and unhappy-high performing frontline service employees
Hsiao, James Po-hsun; Jaw, Chyi; Huan, Tzung-cheng; … - In: International journal of contemporary hospitality management 27 (2015) 4, pp. 608-647
Persistent link: https://www.econbiz.de/10011326580