Narrow search
Showing 1 - 10 of 450,769
Cover Image
Consumer segmentation analysis of multichannel and multistage consumption : a latent class MNL approach
Wang, Quansheng; Yang, Xue; Song, Peijian; Sia, Choon Ling - In: Journal of electronic commerce research : JECR 15 (2014) 4, pp. 339-358
Persistent link: https://www.econbiz.de/10010476759
Cover Image
Hedonic tendencies and the online consumer : an investigation of the online shopping process
Kim, Sojung; Eastin, Matthew S. - In: Journal of internet commerce 10 (2011) 1/4, pp. 68-90
Persistent link: https://www.econbiz.de/10009485817
Cover Image
Millennials as luxury wine buyers in the United States?
Higgins, Lindsey; Wolf, Marianne McGarry - In: International journal of wine business research : IJWBR 28 (2016) 3, pp. 190-205
Persistent link: https://www.econbiz.de/10011563733
Cover Image
Identifying market segments in consumer markets : variable selection and data interpretation
Tonks, David (contributor) - 2004
Persistent link: https://www.econbiz.de/10002099391
Cover Image
Lifestyle market segmentation
Michman, Ronald D. - 1991
Persistent link: https://www.econbiz.de/10013484198
Cover Image
Exploring the online buying behavior of specialty food shoppers
Liang, Austin Rong-Da; Lim, Wai Mun - In: International journal of hospitality management 30 (2011) 4, pp. 855-865
Persistent link: https://www.econbiz.de/10009242121
Cover Image
Preference minorities and the internet
Choi, Jeonghye; Bell, David R. - In: Journal of marketing research : JMR 48 (2011) 4, pp. 670-682
Persistent link: https://www.econbiz.de/10009272398
Cover Image
Konsumententypologisierung im elektronischen Handel : eine interkulturelle Untersuchung
Bauer, Hans H.; Neumann, Marcus M.; Hoffmann, Yasmin - 2003
Persistent link: https://www.econbiz.de/10001825917
Cover Image
Marketing analytics for high-dimensional assortments
Jacobs, Bruno Julian David - 2017
Persistent link: https://www.econbiz.de/10011864281