this research. This paper explores how a social network can become a strategic platform using eWOM (electronic Word of …

a new form of communication called electronic word-of-mouth (eWOM). In the health care field, this type of communication … consumers' motives to post eWOM messages in a Romanian Social Media support group, which concentrates on In Vitro Fertilization … self-efficacy), which may explain the consumers' intentions to post eWOM messages, as integrated in an empirical model …

There is lack of published studies about the relationship between eWOM from SNS or Internet and purchase. This study … intends to make a contribution to the understanding of this phenomenon. In order to do this, the research separates the eWOM … arisen from the Internet and the eWOM arisen from SNS, and it includes gender as a moderator variable. Furthermore, the …