Nasution, Hanny; Yeni, Yulia Hendri; Roostika, Ratna - In: Cogent Business & Management 9 (2022) 1, pp. 1-20
study examines the relationships among customer value, customer satisfaction, and eWOM across three generations. It is found … the highest concern on information value, (3) customer value has significant impact on satisfaction and eWOM for Gen-X and … Gen-Z, however for Gen-Y, customer value impacts satisfaction significantly, surprisingly, it has no impact on eWOM …