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study examines the relationships among customer value, customer satisfaction, and eWOM across three generations. It is found … the highest concern on information value, (3) customer value has significant impact on satisfaction and eWOM for Gen-X and … Gen-Z, however for Gen-Y, customer value impacts satisfaction significantly, surprisingly, it has no impact on eWOM …
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Knowledge of how consumers react to different quality signals is fundamental for understanding how markets work. We study the online market- place for Android apps where we compare the causal effects on demand from two quality related signals; other consumers' stated and revealed preferences...
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