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Service cooperation and marketing strategies of infomediary and online retailer with eWOM effect
Chen, Yuangao; Yang, Shuiqing; Wang, Zhoujing - In: Information technology and management 17 (2016) 2, pp. 109-118
Persistent link: https://www.econbiz.de/10011497674
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Community crosstalk : an exploratory analysis of destination and festival eWOM on Twitter
Williams, Nigel L.; Inversini, Alessandro; Buhalis, … - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 1113-1140
Persistent link: https://www.econbiz.de/10011405215
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Personal level antecedents of eWOM and purchase intention, on social networking sites
Alhidari, Abdullah; Iyer, Pramod; Paswan, Audhesh - In: Journal of customer behaviour 14 (2015) 2, pp. 107-125
Persistent link: https://www.econbiz.de/10011411096
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Viral effects of social network and media on consumers' purchase intention
Gunawan, Dedy Darsono; Huarng, Kun-Huang - In: Journal of business research : JBR 68 (2015) 11, pp. 2237-2241
Persistent link: https://www.econbiz.de/10011389305
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The effect of consumer group breadth and depth on movie sales : the mediating effect of eWOM-to-viewing ratio
Lee, Jungwon; Lee, Yunhye; Park, Cheol - In: Asia Pacific journal of marketing and logistics 34 (2022) 4, pp. 707-738
Persistent link: https://www.econbiz.de/10013163378
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Investigating combined effect of WOM and eWOM : role of message valence
Shabbirhusain RV; Varshney, Sanjeev - In: Journal of consumer marketing 39 (2022) 2, pp. 180-190
Persistent link: https://www.econbiz.de/10013165327
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Searching for word of mouth in the digital age : determinants of consumers' uses of face-to-face information, internet opinion sites, and social media
Bartschat, Maria; Cziehso, Gerrit P.; Hennig-Thurau, … - In: Journal of business research : JBR 141 (2022), pp. 393-409
Persistent link: https://www.econbiz.de/10013168061
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Impact of beauty vlogger's credibility and popularity on ewom sharing intention : the mediating role of parasocial interaction
Manchanda, Parul; Arora, Nupur; Sethi, Vaishali - In: Journal of promotion management : innovations in … 28 (2022) 3, pp. 379-412
Persistent link: https://www.econbiz.de/10012821548
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Consumer cynicism in service failures
Tran, Hai-Anh; Strizhakova, Yuliya; Usrey, Bryan; … - In: Psychology & marketing 39 (2022) 2, pp. 346-359
Persistent link: https://www.econbiz.de/10012796107
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The impact of online reviews on the information flows and outcomes of marketing systems
Watson, Forrest; Wu, Yinglu - In: Journal of macromarketing 42 (2022) 1, pp. 146-164
Persistent link: https://www.econbiz.de/10012802076