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Dealing with institutional distances in international marketing channels : governance strategies that engender legitimacy and efficiency
Yang, Zhilin; Su, Chenting; Fam, Kim Shyan - In: Journal of marketing 76 (2012) 3, pp. 41-55
Persistent link: https://www.econbiz.de/10009778041
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The influence of religion on Islamic mobile phone banking services adoption
Sun, Susan; Goh, Tiong; Fam, Kim Shyan; Yang, Xue - In: Journal of Islamic marketing : JIMA 3 (2012) 1, pp. 81-98
Persistent link: https://www.econbiz.de/10009539258
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Challenges for companies and consumers on international market
Smyczek, Sławomir (ed.); Matysiewicz, Justyna (ed.);  … - MAG Scholar Global Business, Marketing & Tourism … - 2018
Persistent link: https://www.econbiz.de/10012053314
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When are influentials equally influenceable? : the strength of strong ties in new product adoption
Zhang, Honghong; Fam, Kim Shyan; Goh, Tiong-Thye; Dai, Xin - In: Journal of business research : JBR 82 (2018), pp. 160-170
Persistent link: https://www.econbiz.de/10011771826
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Muslim religiosity, generational cohorts and buying behaviour of Islamic financial products
Sharma, Revti-Raman; Newaz, Farhana T.; Fam, Kim Shyan - In: Australian journal of management 42 (2017) 3, pp. 482-501
Persistent link: https://www.econbiz.de/10011777672
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Segmenting young-adult consumers in East Asia and Central and Eastern Europe : the role of consumer ethnocentrism and decision-making styles
Rašković, Matevž; Ding, Zhonghui; Hirose, Morikazu; … - In: Journal of business research : JBR 108 (2020), pp. 496-507
Persistent link: https://www.econbiz.de/10012175457
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Chinese cultural values and personal referral sources in international education choice
Gray, Vaughan; Fam, Kim Shyan; Che, Yu; Singh, Gurmeet - In: Journal of promotion management : JPM 21 (2015) 6, pp. 817-834
Persistent link: https://www.econbiz.de/10011433669
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Identifying likeable attributes: a qualitative study of television advertisements in Asia
Fam, Kim-Shyan; Waller, David S. - In: Qualitative market research : an international journal 9 (2006) 1, pp. 38-50
Persistent link: https://www.econbiz.de/10006011066
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Primary influences of environmental uncertainty on promotions budget allocation and performance: A cross-country study of retail advertisers
Fam, Kim-Shyan; Yang, Zhilin - In: Journal of business research : JBR 59 (2006) 2, pp. 259-267
Persistent link: https://www.econbiz.de/10006713655
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Confucian/Chopsticks Marketing
Fam, Kim-Shyan; Yang, Zhilin; Hyman, Mike - In: Journal of business ethics : JOBE 88 (2010) 3, pp. 393-398
Persistent link: https://www.econbiz.de/10008370187