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Improving business innovation and research through the application of neuromarketing with ethics : a framework
Oliveira, Jorge Henrique Caldeira de; Giraldi, Janaina … - In: International journal of business innovation and research 9 (2015) 1, pp. 52-64
Persistent link: https://www.econbiz.de/10011506834
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A review of studies on neuromarketing : practical results, techniques, contributions and limitations
Rozan Fortunato, Vitor Costa; Giraldi, Janaina de Moura … - In: Journal of management research 6 (2014) 2, pp. 201-220
Persistent link: https://www.econbiz.de/10010430611
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Destination website management : a social constructionist approach
Kanazawa, Flávio Notomi; Lourenção, Marina Toledo de … - In: Journal of destination marketing & management 19 (2021), pp. 1-15
Persistent link: https://www.econbiz.de/10012548501
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Organic and sponsored ads : study on online purchase intent and visual behaviour
Souza, Marina Teixeira de; Oliveira, Jorge Henrique … - In: International journal of internet marketing and … 14 (2020) 3, pp. 318-335
Persistent link: https://www.econbiz.de/10012284825
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Giving voice to the silent: a framework for understanding stakeholders’ participation in socially-oriented initiatives, community-based actions and humanitarian operations projects...
Camargo, José Albert de; Mendonça, Paulo Sérgio Miranda - In: Application of operations research (OR) in disaster …, (pp. 143-158). 2019
Persistent link: https://www.econbiz.de/10012138997
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Advertising in streaming video : an integrative literature review and research agenda
Frade, João Lucas Hana; Oliveira, Jorge Henrique … - In: Telecommunications policy : the international journal … 45 (2021) 9, pp. 1-16
Persistent link: https://www.econbiz.de/10013350560
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Creation and implementation of collective brands : an analysis of the Brazilian wine sector challenges
Castro, Virginia Aparecida; Lourenção, Marina Toledo … - In: Journal of international food & agribusiness marketing 35 (2023) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10013549063
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Effect of emotion induction on potential consumers' visual attention in beer advertisements : a neuroscience study
Paula, André Luiz Damião de; Lourenção, Marina … - In: European journal of marketing 57 (2023) 1, pp. 202-225
Persistent link: https://www.econbiz.de/10013502475
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Skippable or non-skippable? : pre-roll or mid-roll? : visual attention and effectiveness of in-stream ads
Frade, João Lucas Hana; Oliveira, Jorge Henrique … - In: International journal of advertising : the review of … 42 (2023) 8, pp. 1242-1266
Persistent link: https://www.econbiz.de/10014450194
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Impacts of host city image in the country destination branding in sport mega-event context : exploring cognitive and affective image dimensions
Ferreira, Luciana Brandão; Giraldi, Janaina de Moura … - In: International journal of event and festival management 13 (2022) 4, pp. 486-505
Persistent link: https://www.econbiz.de/10013375102